Archive for April, 2009

Plug-n-Play Advertising Module Released by ZEDO

| April 30, 2009 | 0 Comments

SAN FRANCISCO – Silicon Valley based ZEDO Inc, the largest independent ad server in the world, unveiled their proprietary Self Service Plugin for high-volume websites and major ad networks. Unlike Facebook Advertising and MySpace MyAds, ZEDO’s Self Service Advertising module can be plugged into any website or ad network site that wants to offer advertising [...]

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LookSmart Delivers Better Value to Advertisers with CPA-Optimized Ad Rotation

| April 30, 2009 | 0 Comments

SmartRotation Tool Helps Advertisers Meet Their ROI Goals Through Automated Campaign Management ad:tech San Francisco Booth No. 1866 SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced the limited beta test of SmartRotation, a cost-per-acquisition (CPA) driven tool that uses a tracking pixel to automatically optimize campaigns based on the [...]

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5.4 Billion Mobile Subscribers in 2013 – ABI Research Launches Mobile Consumer Research Service

| April 30, 2009 | 0 Comments

NEW YORK – With mobile subscriptions expected to reach 4.3 billion in 2009 and to grow to nearly 5.4 billion by 2013, mobile communications have evolved from “nice-to-have,” to providing utility-like services. Wherever we are, they allow us to stay in touch, to be informed and entertained. With mobile services we can create, buy, sell, [...]

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Research and Markets: Although the UK Digital Communications Remains a Dynamic Market, Growth is Bound to Be Slower During the Credit Crunch of 2009

| April 30, 2009 | 0 Comments

DUBLIN – Research and Markets has announced the addition of the “Digital Communications Market Report 2009” report to their offering. In the early years of the 21st century, technology has provided consumers with an almost bewildering range of options for communicating with each other. Research conducted specifically for this Market Report in December 2008 found [...]

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ABCSearch Becomes Advertise.com

| April 30, 2009 | 1 Comment

Largest Private PPC Network Opens the Web’s Premier Destination for Online Advertising ad:tech San Francisco SHERMAN OAKS, Calif. & SAN FRANCISCO – At ad:tech San Francisco, the world’s largest privately-held PPC search network, ABCSearch, an Internext Media Corp. company, announced the acquisition of Advertise.com. As of today, all ABCSearch solutions will be transitioned under the [...]

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ExactTarget Unveils Industry’s First “Metrics-Driven” Social Email Solution

| April 30, 2009 | 0 Comments

Technology Gives Marketers First Social Email Sharing Solution to Support Multiple Strategies, Track Viral Value of Email ad:tech San Francisco Booth #1444

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Motor Creative Marketing Launches New Interactive Advertising Programs for Lantronix

| April 30, 2009 | 0 Comments

Motor Creative Marketing Continues New Business Expansion SAN CLEMENTE, Calif. – Motor Creative Marketing, a marketing strategies and creative services firm, announced that it recently created several fully integrated interactive advertising campaigns and revamped the collateral design system for local technology innovator Lantronix.

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Industry Click Fraud Rate Declines to 13.8 Percent in Q1 2009

| April 29, 2009 | 2 Comments

New Forms of Scripted Attacks on the Rise – The “Zero-iframe” Clicker ad:tech San Francisco AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the first quarter 2009 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index® (www.ClickFraudIndex.com). Now in its fourth year, the [...]

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2009 U.S. Marketing Consulting Services Industry Report

| April 29, 2009 | 1 Comment

DUBLIN – Research and Markets has announced the addition of the “2009 U.S. Marketing Consulting Services Industry Report” report to their offering. The U.S. Marketing Consulting Services Industry report, published annually, contains timely and accurate industry statistics, forecasts and demographics. The report features 2009 current and 2010 forecast estimates on the size of the industry [...]

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Univision Launches Interactive Self-Service Platform Powered by AdReady

| April 29, 2009 | 0 Comments

Platform To Provide Advertisers With Cost-Effective Way To Reach Hispanic Audience NEW YORK & SEATTLE – Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, announced the launch of Univision Interactive Self-Service (www.univision.adready.com), a self-service display advertising platform which will provide marketers of all [...]

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ZEDO Now Certified to Deliver Display Ads on Google Content Network

| April 29, 2009 | 0 Comments

SAN FRANCISCO & MUMBAI, India – Silicon Valley based ZEDO Inc, the largest independent ad server in the world, announced that Google has authorized ZEDO as a certified Third Party Ad Server (3PAS) to serve ads into the Google Content Network. This certification lets direct advertisers and agencies run their ZEDO tags in the Google [...]

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Forrester’s Customer Experience Forum 2009, June 22-23, 2009, In New York

| April 29, 2009 | 0 Comments

Inaugural Forrester Voice Of The Customer Awards To Be Announced At Event Forrester’s Customer Experience Forum 2009 CAMBRIDGE, Mass. – Forrester Research, Inc. (Nasdaq: FORR): WHAT: Forrester Research, Inc. (Nasdaq: FORR) Forrester’s Customer Experience Forum, 2009 — The Customer Experience Journey: Keeping Momentum In A Downturn

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