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Archive for March, 2009
Specific Media Delivers Added Value to Advertisers with Specific Media Brand Awareness Reports
IRVINE, Calif. – Specific Media, the world’s largest independent media platform, announced it has bolstered its industry-leading suite of Audience Intelligence Reporting tools with the availability of Specific Media Brand Awareness Reports™, a value-added offering that enables its clients to measure the brand impact of their campaigns. Leveraging data from Nielsen’s new NetEffects product, Specific [...]
IAB Launches New Certificate in Interactive Advertising
Professional Development Program to Provide Critical Training in Rapidly Changing Media Environment NEW YORK – The Interactive Advertising Bureau (IAB) announced the launch of the IAB Certificate in Interactive Advertising, a new educational credential earned after 40 hours of official training with the IAB or its approved partners. The latest component of the IAB’s Professional [...]
the Rubicon Project ‘Finds Money’ for Majority of Top U.S. Newspaper Publishers
Revenue in Premium News Segment up 80% Q1 ‘09 vs. Q4 ‘08 LOS ANGELES, NAA MediaXchange – the Rubicon Project, an advertising technology company focused on global ad network optimization, reveals specific insights into the huge revenue opportunity for Premium News publishers online with ad networks. This knowledge comes from optimizing more than 150 billion [...]
MarketTools Announces Expansion and Full Launch of MarketTools.com, the First and Only Fully Integrated, Centralized Market Research Hub
Breakthrough Platform Expanded to Make Online Market Research Easier, Faster, More Cost Effective and Insightful SAN FRANCISCO – MarketTools, Inc. announced the full launch and expansion of MarketTools.com, the first and only fully integrated, centralized research platform that brings together a comprehensive set of research applications and fraud-free data collection, combined with research expertise and [...]
Ad Ops Daily Bits: March 17 2009
- Schematic Tapped by Reliant Energy to Lead Next Generation Interactive Initiatives as Digital Agency of Record Schematic, a WPP Digital company, announced its selection by Reliant Energy to develop and implement the Houston power company’s next generation interactive initiatives as Digital Agency of Record. Run out of the firm’s Austin office, the Reliant account [...]
ARTISTdirect Signs With Traffic Marketplace For Exclusive Ad Representation
Distribution Arrangement Creates New Opportunities in Online Advertising for Consumer Brands and Agencies LOS ANGELES – Traffic Marketplace, the leading independent online advertising network, announced a new strategic distribution agreement with ARTISTdirect Internet Group, Inc. (“ADIG”), making Traffic Marketplace the exclusive advertising and sponsorship sales agency for ARTISTdirect.com and the ARTISTdirect Internet Group Network. With [...]
Research and Markets: Mobile Advertising in Israel – The Year of High Growth Is Said To Be the End of 2009-2010
DUBLIN, Ireland – Research and Markets has announced the addition of the “Mobile Advertising in Israel” report to their offering. Mobile Advertising is considered as a promise for a long time but companies around the world find it hard to generate real profit out of it. The potential is clear and the entire market is [...]
Jivaldi Provides Development Services to Rjenda, a Group Oriented Social Networking Start-up
Online Marketing Services Agency Becomes Part of Rjenda’s Development Team for the Launch of a Group-Oriented Social Networking Site PLEASANTON, Calif. – Jivaldi, a full-service Internet marketing company, was chosen by ClubSquare.com, Inc., based on Jivaldi’s previous Web 2.0 development and startup experience, to help develop their new social networking site, Rjenda. With the power [...]
Vivendi to Emphasize Its Position as a World Leader in Communications and Entertainment with Its New Advertising Campaign
PARIS – On March 9, 2009, Vivendi launched its new communication campaign. The campaign highlights in a clear and attractive way, the link between Vivendi and its multiple brands. It provides Vivendi with an opportunity to remind the financial community, opinion leaders and informed members of the public, of the rich diversity of its businesses, [...]
Ad Ops Daily Bits: March 16 2009
- Integrated Social Media Package Available for TEKgroup Online Newsrooms TEKgroup International, Inc. has developed an integrated social media package for their TEKmedia Online Newsroom software product. The social media upgrade will ease the burden of overseeing and following viral messages for communicators and journalists respectively. The features of the social media package enable communicators [...]
Marchex EVP of Product Engineering Matthew Berk to Present at The Kelsey Group’s Marketplaces 2009 Conference
SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, today announced that Matthew Berk, Marchex Executive Vice President of Product Engineering, will present at The Kelsey Group’s Marketplaces 2009 Conference at the Hyatt Regency Century Plaza in Los Angeles on Tuesday, March 17, at 3:00 p.m. Berk will participate in a [...]
Google Introduces Google Ad Manager Consultants Certification and Services
Today, Google has officially announced their newest service with regard to ad serving and ad operations: the Google Ad Manager Consultants program. The program includes a certification (along the lines with the GAP certification, Google Advertising Professional) as well as the possibility to be featured in the very Ad Manager’s help centre as a certified [...]
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