Archive for March, 2009

Smart AdServer Continues to Post Strong Turnover Growth, up 43% over the 2008 Financial Year

| March 20, 2009 | 0 Comments

Smart AdServer, a leading player in Europe in ad serving and digital marketing, continues to post strong growth in France and abroad. With turnover of 4.353 million Euros for the 2008 financial year, the French ad server can boast excellent growth of 43% over the previous year. In December 2008 Smart AdServer had 143 clients [...]

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Former GAP Media Manager Joins BARS+TONE as Senior Producer

| March 20, 2009 | 1 Comment

Heather Johnson Is Newest Addition to Creative Team at Bay Area’s Leading Video Production and Online Media Company SAN FRANCISCO – BARS+TONE, an innovative leader in video production and online media distribution, announced the appointment of Heather Johnson as its new senior producer. Prior to joining BARS+TONE, Johnson spent seven years at GAP Brand where [...]

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Advertising Veteran, Shelley Diamond, Joins PAETEC’s Board

| March 20, 2009 | 0 Comments

FAIRPORT, N.Y. – PAETEC Holding Corp. (NASDAQ GS: PAET), which provides data, voice, and Internet solutions to business-class customers nationwide, announced the addition of Ms. Shelley Diamond to its Board of Directors. Ms. Diamond is the President and Managing Director of the New York office of Young & Rubicam, one of the top ten advertising [...]

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Sometrics Helps Game Publishers Reach Next Level of Growth, with Roadmap for Turning User Engagement into Revenue

| March 20, 2009 | 3 Comments

New White Paper Released Analysis Pinpoints Ways for Publishers of Casual and Social Games, Virtual Worlds and Social Apps to Boost Revenue as Advertisers Seek Measurable ROI NEW YORK – Helping publishers and developers of casual, social and free-to-play games turn user engagement into revenue, Sometrics (http://www.sometrics.com) unveiled a new white paper that introduces the [...]

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Ad Ops Daily Bits: March 19 2009

| March 19, 2009 | 0 Comments

- Display Ads Do Have a Future – We Just Can’t See It Yet (Cory Treffiletti for MediaPost). Fantastic insight into where display ads are now and where they’re headed to- get the whole article here.

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AdvertSERVE and AdvertPRO Contextual Targeting Module

| March 19, 2009 | 0 Comments

PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced the availability of a new contextual targeting module for both of its AdvertPRO and AdvertSERVE online advertising delivery and tracking solutions. AdvertPRO is Renegade’s stand alone server-based system and AdvertSERVE is a managed hosting service that uses AdvertPRO as its engine. The contextual targeting module adds functionality [...]

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Mojiva Launches Premium Mobile Marketing Network

| March 19, 2009 | 0 Comments

NBC local, Star Tribune, iSports, HotStop and other top mobile sites partner with Mojiva to create new mobile network that pairs premium brands with premium publishers NEW YORK – Mojiva unveiled the Mojiva Premium Network, which now makes it easy for mobile marketers to deliver targeted ads that reach audiences on some of the mobile [...]

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VideoEgg Expands Operations to Keep Pace with Tremendous Company Growth

| March 19, 2009 | 0 Comments

Opens New Office and Hires Experienced Advertising Sales Talent SAN FRANCISCO – VideoEgg, the rich media ad network for guaranteed engagement, announced it expanded its global sales team and opened a new sales office in Atlanta. The new executives bring a diverse range of experience to VideoEgg and further strengthen the company’s presence across North [...]

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Ad Ops Daily Bits: March 18 2009

| March 18, 2009 | 0 Comments

- 944 Media Acquires Six Degrees Magazine 944 Media, LLC (“944 Media”) (www.944.com) has announced the acquisition of assets of Six Degrees magazine and its Web site portal. The monthly fashion and entertainment publication will join 944 Media’s existing portfolio of seven lifestyle publications in the nation’s leading entertainment hubs. “The addition of Six Degrees [...]

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Roundarch to Present Prestigious Interactive Experience Award at MIX09

| March 18, 2009 | 0 Comments

Annual Award Honors the Advancement of Web Experiences Through the Integration of User-Centric Design and Advanced Technology MIX09 LAS VEGAS – Roundarch, a digital consultancy focused on designing and building enterprise class Web sites and Web applications, will award Scott Guthrie, corporate vice president of the .NET Developer Platform at Microsoft Corp., its annual Interactive [...]

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Social Media Marketing Survey Delineates Between Best-of-Breed and Laggards in Social Media ROI

| March 18, 2009 | 2 Comments

Visible Technologies-Sponsored Aberdeen Report Highlights Need for Monitoring and Measurement SEATTLE – The world’s best organizations comprehend and actively leverage social media to drive holistic marketing efforts and tap into the rising tide of consumers who are participating in social sites such as blogs, wikis and Twitter. According to a new Aberdeen Group survey, co-sponsored [...]

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