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Archive for March, 2009
LookSmart Reports Fourth Quarter and Full Year 2008 Results
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), an online search advertising network solutions company, announced financial results for the fourth quarter and year ended December 31, 2008. Revenues for the fourth quarter of 2008 were $14.9 million, a 0.2% decrease from $15.0 million in the fourth quarter of 2007 and a 3% decrease from $15.4 million [...]
Operators’ and Media Companies’ Survival Depends on Monetizing Web 2.0, Says In-Stat
SCOTTSDALE, Ariz. – An increasing range of companies are seeing their business models erode as communication services, information and entertainment content shifts to the Internet. For many telecom service providers and media companies, organizational survival is at stake, according to In-Stat’s (http://www.in-stat.com) newest research, “Monetizing the Internet: Using Web 2.0 Business Models.” Organizations must do [...]
Ad Ops Daily Bits: March 23 2009
- Homebuilder Selects ExactTarget to Power Communications for ‘Extreme Home Makeover’ Indianapolis homebuilder, The Estridge Companies, announced it will use the power of ExactTarget’s on-demand email and messaging platform to communicate with the thousands of expected volunteers for its up-coming build with ABC’s Extreme Makeover: Home Edition.
Endeca Unveils McKinley Release of the Information Access Platform, Allowing for Faster and Easier Deployment of Search Applications
New Platform Empowers Business Partners and Developers to Quickly Create Search Applications That Increase Revenue and Cut Costs CAMBRIDGE, Mass. – Endeca Technologies, Inc., a search applications company, announced today the availability of the McKinley release of the Endeca Information Access Platform, a major enterprise search innovation based on a fundamentally new architecture for building [...]
Search Laboratory CEO Invited to Address New York Search Marketing Conference
Search Engine Strategies New York 2009 LEEDS, England – A leading search marketing expert has been invited to speak at one of the United States’ foremost technology events on the subject of business-to-business (B2B) search marketing. Ian Harris, CEO of Leeds-based Search Laboratory Ltd, will speak at New York’s Search Engine Strategies conference which will [...]
BlackArrow Extends Executive Team with New President, Nick Troiano
Executive Appointment to Accelerate Market Adoption of Advanced Advertising Technology for New Television Platforms; Company Also Adds New Sales VP, Keith Kryszczun SAN MATEO, Calif. – BlackArrow, the provider of advanced advertising technology for new television platforms, announced Nick Troiano has joined BlackArrow as company president. Troiano augments the BlackArrow executive team with proven management [...]
IABC Chair to Address Houston Chapter on Building Global Business and ‘Learning to Communicate with an International Accent’
Luncheon Meeting Set for March 26 at House of Blues, Houston HOUSTON – After spending nearly 20 years building a career and a strong network of professional contacts in the United States, Barbara Gibson, ABC, quit her job, sold most of her possessions and moved to London with no contacts, no work permit and no [...]
Burst Media Launches adConductor Inventory Exchange
Allows Online Media Properties to Build Reach Quickly with Content Transparency BURLINGTON, Mass. – adConductor™, a division of Burst Media, announced the launch of adConductor Inventory Exchange, a standalone product that allows online media properties to build reach quickly and transparently without the hassles of acquiring sites or recruiting affiliates. Offering billions of impressions per [...]
MIVA, Inc. Announces the Departure of CFO & COO Lowell W. Robinson
Mike Cutler, MIVA, Inc’s SVP Finance / Chief Accounting Officer, promoted to CFO NEW YORK – MIVA, Inc., (NASDAQ:MIVA), announced that CFO and COO Lowell Robinson will be leaving the company. Mr. Robinson’s departure follows the asset sale of MIVA, Inc’s MIVA Media business to Adknowledge, Inc. on March 12, 2009. MIVA, Inc.’s existing SVP [...]
PubMatic Closes Series B Funding, Unveils New Ad Management & Revenue Solution Designed Exclusively for Large Media Companies
PubMatic Premier Leverages New Technologies and Services to Manage Ad Networks and Increase Publisher Revenue PALO ALTO, Calif. – PubMatic (www.pubmatic.com), a global ad revenue optimization company that works with over 5,500 online publishers, announced a successful series B financing from various investors, including Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. The funding [...]
comScore: Mobile Internet Becoming A Daily Activity For Many
Number of people accessing news and information on their mobile device more than doubles in a year. Reston, VA. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, reported that the number of people using their mobile device to access news and information on the Internet more than doubled from January 2008 [...]
Ad Ops Daily Bits: March 20 2009
Below are a couple articles that really caught my attention, well worth the reading: – Real Time Content: ‘Advertising Is (Not) Dead’ (Gavin O’Malley for MediaPost) “Looking to further establish its stateside presence, U.K.-based Web video ad technology provider Real Time Content is kicking off a multi-platform print and Web marketing campaign.”
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