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Archive for March, 2009
Ad Ops Daily Bits: March 25 2009
- Facebook Co-founder and My.BarackObama.com New Media Strategist Chris Hughes Joins General Catalyst Partners as Entrepreneur-in-Residence General Catalyst Partners, a venture capital and private equity firm that invests in exceptional entrepreneurs building technology-focused companies, announced that Chris Hughes has joined the firm as an Entrepreneur in Residence. The co-founder of Facebook, the largest social networking [...]
Strategy Analytics: Emerging Markets – Surprise Opportunities
Advanced Mobile Services Attract “Media Techies” and Others BOSTON – Defying the conventional wisdom that consumers in emerging markets simply want “no-frills” devices and services, Strategy Analytics has identified sizable numbers of users who want advanced products – and are willing to pay for them. A new report from the Emerging Markets Communications Strategies (EMCS) [...]
Advertising Agency Search Consultant, Hank Blank, Releases New CD Called “Why Advertising Agencies Don’t Want New Business”
Hank Blank Outlines How to Avoid Self Destruction in the Advertising and Public Relations New Business Process LAGUNA NIGUEL, Calif. – Advertising Agency Search Consultant, Hank Blank, released a new CD called “Why Agencies Don’t Want New Business.” The CD outlines some of the most common mistakes advertising and public relations agencies make in the [...]
interCLICK, Inc. Raises 2009 First Quarter Guidance
NEW YORK – interCLICK, Inc. (OTCBB: ICLK), a leading behavioral targeting company, raised its guidance for revenue and gross margin for the first quarter ending March 31, 2009. The Company now expects revenue to exceed $7.0 million, compared to the $6.5 million it had previously forecasted, and expects gross margin to exceed 41%, compared to [...]
Strategy Analytics: iTunes Downloads Withstand Downturn Better Than Online Advertising
Global Digital Media Grows 20 Percent to $74 billion in 2008 BOSTON – According to Strategy Analytics Digital Media Strategies (DMS) research, the top 27 digital media companies in the world increased earnings by more than 20 percent, to $74 billion in 2008 up from $61.5 billion in 2007. Among the top five digital media [...]
Quattro Wireless Captures Explosive Audience and Market Share Growth
$10 Million Series C Funding will Accelerate International Expansion and Advancement of World’s Largest Premium Publisher Mobile Ad Network WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s largest premium publisher ad network, announced that it raised an additional $10 million in Series C funding to accelerate international growth and continue developing industry-leading predictive mobile targeting technology. [...]
Ad Ops Daily Bits: March 24 2009
- Why Is Online Video Advertising Dying? Benjamin Wayne raises the questions and tries to answer it on the Online Video Insider blog. The article has also received great comments and insights from the industry’s players – well worth reading it all here. – Incisive Media Announces Plans to Merge The National Law Journal and [...]
Search Engine Strategies New York 2009 Exhibitor Profiles
Search Engine Strategies New York 2009 NEW YORK – Search Engine Strategies New York 2009 takes place March 23-27, 2009 at the Hilton New York in New York. Business Wire is the official news wire for Search Engine Strategies New York 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s [...]
Buzznet Raises $12.5 Million; Leading Social Media Publisher Changes Name to Buzz Media to Reflect Expanded Portfolio
Focus Ventures Joins Round to Support Enormous Audience and Sales Growth LOS ANGELES – Buzznet, which operates the web’s largest community of pop culture web sites with an audience of 40 million unique monthly users, announced that it has changed its name to Buzz Media, Inc. The newly-named company will focus on the continued growth [...]
iWebTrack Offering Free Accounts to Microsoft adCenter Analytics Customers
iWebTrack™ is Now Offering Free Web Tracking Accounts to Microsoft adCenter Analytics Customers GAINESVILLE, Fla. – iWebTrack Holdings Inc., www.iwebtrack.com, recognizes that Microsoft adCenter Analytics will no longer be operating as of December 31st, 2009 and is responding with a generous offer for their customers. iWebTrack™ is running a promotion for current Microsoft adCenter Analytics [...]
Platform-A’s Milestone Transformation to ADTECH Allows Marketers to Deliver Ad Campaigns with Increased Speed and Flexibility
Migration from DoubleClick Ad Serving System Delivers Significant Cost Savings ADTECH Head Dirk Freytag Promoted to Platform-A Senior Vice President NEW YORK – AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for [...]
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