ContextWeb Announces In-Text Advertising To Increase Revenue Generating Opportunities for Publishers

A succession of emails sent out recently by ContextWeb and signed Karen Trendell announced the launch of an in-text ad platform through ADSDAQ. Initially available in close beta to a limited number of publishers, the platform is scheduled to go live today.

What is In-Text Advertising?

In-text advertising is a form of contextual advertising where specific words within a body of content are matched with relevant advertising content. Publishers use In-text advertising as an incremental revenue opportunity in addition to serving standard ad banner units.

How ContextWeb In-Text Advertising works

Jay Sears clarifies how the newly launching platform works: “ContextWeb publishers participating in the In-text program will see specific keywords double underlined within their content. Upon mouse-over of the keyword, the end-user will have the option to see and click on ads. The ads are specifically relevant to the keyword that has been double underlined, which enables advertisers to be precise in their targeting. As a publisher, you will be able to name a CPC AskPrice for all the in-text ads served to your account. No additional tagging or integration is required. ”

How to Participate

Self serve publishers on the ADSDAQ Exchange Selling Desk will be set to automatically serve In-text ads beginning March 31, 2009. Publishers can opt-out of In-text ads at any time.

Advertisers running on the ADSDAQ Exchange Buying Desk will be notified automatically once the program is open. Agency clients wishing to participate should express interest to their ContextWeb sales representative.

More details are given here, on the ContextWeb blog.