Launch at Email Summit in Miami Comes as Company Announces Discount Sponsorship of MarketingSherpa’s New Email Marketing Handbook
Email Summit ’09
INDIANAPOLIS – Companies have a new set of tools to help integrate emerging technologies into their marketing campaigns with the launch of new free resources from one-to-one marketing solutions provider ExactTarget.
ExactTarget’s “One-to-One Marketing Field Guide Set” provides marketers with practical examples of how companies can and are using triggered email, mobile messaging and landing pages to better serve customers and drive sales.
Complete with ‘wildlife commentary’ that highlights scenarios for using the technologies, the set is comprised of four 40-page field guides that each highlight a particular ‘species’ of one-to-one technology – email marketing, SMS text messaging, voice messaging and landing pages. Marketers may download the entire set of field guides online here.
“From transactional emails to fully integrated, multi-channel campaigns, these field guides provide marketers with real world examples of how they can use one-to-one marketing to build stronger relationships with their clients,” said Joel Book, ExactTarget’s director of e-marketing education.
In addition to the introduction of its new set of field guides at MarketingSherpa’s Email Summit ’09 in Miami, ExactTarget launched a free online demonstration of its one-to-one marketing platform. Entitled ExactTarget in Action, the interactive demonstration provides marketers with a practical view of how an integrated one-to-one marketing campaign works, including triggered email, SMS text messaging, voice messaging and landing pages. Marketers may view the demonstration online here.
The introduction of the new resources at the summit comes after MarketingSherpa announced earlier that ExactTarget is offering a limited number of $100 discounts off the $497 cost of MarketingSherpa’s Best Practices in Email Marketing Handbook. Respected as the industry’s leading ‘how-to’ publication, the 2009 edition of the handbook is packed with more than 500 pages of results-based examples, training tools, checklists, worksheets and case study-based tactics and strategies to help marketers think about email differently.
“This guide was written to be a one-stop-shop of guidance on building a ‘best in class’ email program,” said Stefan Tornquist, MarketingSherpa Research Director. “In fact, one of the recurring themes in the handbook is that you don’t need a huge budget or advanced technology to field a great email campaign. What you need is good planning, creativity and above all, a respect for your list members. Add a wealth of best practices and a dose of inspiration from the marketers whose case studies fill this book and you’re off and running.”
Marketers may order MarketingSherpa’s Best Practices in Email Marketing Handbook online at the Sherpa Store by visiting http://www.sherpastore.com/emailhandbook.html or by calling MarketingSherpa toll free at 877-895-1717.
ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for Salesforce.com AppExchange, ExactTarget for Microsoft Dynamics CRM and ExactTarget for Omniture Genesis. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.