Zoom Media & Marketing Attracts $30 Million Investment to Expand Digital Networks and Make Acquisitions
Innovator in Fitness, Nightlife, and Family Venues Cements Leadership Position with Backing of ABS Capital Partners
NEW YORK – Zoom Media & Marketing (Zoom), a leading provider of targeted & digital out-of-home media and promotional programs for brand advertisers in the United States announced that it has raised $30 million through the sale of a minority equity position in the company with a Series A financing to ABS Capital Partners, a leading later-stage growth company investor. The proceeds will be used to continue to expand the Company’s digital networks and make strategic acquisitions.
“Digital trumps everything and given the sea change occurring in media, this is the ideal time to expand our digital offerings” said François de Gaspé Beaubien, Chairman & CEO of Zoom Media & Marketing. “We are extremely pleased to welcome ABS as a partner. They have been a pioneer in digital Out Of Home networks and we are fortunate to be able to rely on their backing and expertise as we continue to grow.”
Zoom operates digital media networks in over 2,500 venues, including extensive operations across the top 90 DMAs in the United States as well as having static indoor billboard advertising in over 8,000 venues across North America. Zoom is the clear market leader in fitness and nightlife industries, broadcasting customized video programming, television advertising, digital signage communications and promotional venue content through digital displays in gyms and bar/restaurant environments. Zoom provides a variety of highly targeted advertising opportunities for brand marketers. Zoom will continue to expand its digital footprint across the US and Canada as well as acquire enterprises which bolster its leadership position in its verticals.
“We have followed Zoom’s progress and have been impressed by its solid growth and marketplace recognition,” said Deric Emry, General Partner at ABS Capital Partners. “The Company’s digital approach enables Zoom to address the rapidly increasing number of advertisers who, dissatisfied with their returns on other traditional media, embrace their targeting abilities within their high dwell environments.”
“The combination of ABS Capital and Zoom establishes us as a key consolidator in the digital OOH industry and by far the leading digital media networks in the fitness, bowling, family entertainment and nightlife industries,” states Dennis Roche, President of Zoom Media and Marketing’s U.S. business. “With this partnership we can now expand our existing sizable digital base and offer our advertisers a comprehensive and seamless digital strategy for reaching active lifestyle audiences across multiple venue categories. Our objective will be to continue to grow our leadership position in our chosen verticals through acquisitions and build outs over the next 18 months as we offer advertisers programs that are dynamic, flexible, and, importantly, truly national in scope.”
GCA Savvian acted as the exclusive financial advisor to Zoom.
About Zoom Media & Marketing
Zoom Media & Marketing operates indoor networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboard locations Zoom reaches over 100 million monthly viewers. Zoom is owned by the de Gaspé Beaubien family. For more information, please visit www.zoommedia.com
About ABS Capital Partners
Founded in 1990, ABS Capital Partners has established a strong track record for investing in later-stage growth companies. With $1.5 billion under management, ABS Capital helps companies choose the growth initiatives that build the greatest long-term value. ABS Capital has partnered with numerous portfolio companies to achieve successful outcomes, including over 40 initial public offerings and acquisitions by market leaders like CBS Corporation, EMC Corporation, LabCorp and Pitney Bowes Inc. For more information, please visit www.abscapital.com.
About GCA Savvian
GCA Savvian is a leading investment bank serving growth companies through its merger and acquisition advisory and capital market financing services. GCA Savvian professionals cover a broad array of industries, including the technology, media, communications, healthcare, business services, financial technology and consumer commerce sectors. GCA Savvian, a listed company on the Tokyo Stock Exchange, has offices in San Francisco, Chicago, Menlo Park, New York, and Tokyo. For more information, please visit: www.gcasavvian.com.
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