Ad Ops Daily Briefs: March 6 2009

- Silverpop Positioned to Usher in a New Age of Engagement Marketing
Silverpop, a leading provider of online marketing solutions, underscored its leadership position in the new age of engagement marketing as it rolled out its new brand and Web site that features resources outlining how B2B and B2C marketers can more fully engage with customers and prospects.
“The concepts behind engagement marketing have been in place for many years, but only recently have marketers begun to realize─and grow concerned about─the true, fundamental shift occurring in the marketplace,” said Bill Nussey, CEO of Silverpop. “Marketing has always been about relevance and relationships, but engagement marketing takes this one giant step further into a world where customers assert more control over the brand and fully expect companies to participate in dialogues with them.”

- Acacia Subsidiary Enters into a License Agreement with LookSmart
Acacia Research Corporation (Nasdaq: ACTG) announced today that its subsidiary, Performance Pricing, Inc., has entered into a license agreement with LookSmart, Ltd. covering a patent portfolio that relates to e-commerce pricing.

- Lamar Advertising Company Announces Fourth Quarter and Year End 2008 Operating Results
Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces the Company’s operating results for the fourth quarter and the year ended December 31, 2008.
aLamar reported net revenues of $279.3 million for the fourth quarter of 2008 versus $304.9 million for the fourth quarter of 2007, an 8.4% decrease. Operating income for the fourth quarter of 2008 was $23.8 million as compared to $51.3 million for the same period in 2007. There was a net loss of $6.8 million for the fourth quarter of 2008 compared to net earnings of $4.5 million for the fourth quarter of 2007.

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Otilia Otlacan

Founder at RightFit Media

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She is based in Dublin (IE) and Arad (RO) and works as a consultant through her company, RightFit Media, specialized in web monetization, social media strategy, brand awareness and brand development for ad tech companies.

Latest posts by Otilia Otlacan (see all)

• New Study Shows Reward-Based Mobile Advertising Improves Brand Engagement and Loyalty With Consumers - June 19, 2013
• Second Wave of Martini Media’s Affluent Shopping Index™ Powered by comScore Reveals that Q1 Shopping Activity Across the Wealthiest Segments Comparably Strong - June 19, 2013

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