Hundreds of radio stations in major markets across the country are already registered and agency offers are beginning to flow through the platform
ATLANTA – Media Commerce Systems launched StandBuyMedia for Radio last month and is adding more stations and agencies daily. The web-based platform streamlines the entire remnant advertising process making it possible for agencies to handle a larger volume of business and enabling radio stations to sell more of their unsold inventory without disrupting or compromising their current business practices.
StandBuyMedia is a turn-key platform that will enable radio stations to increase revenue as they market and sell more of their advertising inventory with greater efficiency. Stations simply register, enter their rate card information and begin receiving e-mail notifications when offers to buy their inventory have been posted. Once offers are accepted, StandBuyMedia automatically delivers them to the stations’ traffic and billing systems.
Registered agencies can quickly search for remnant avails, make offers, upload ads and pay for the campaigns right from their desktop. Through a single application, the platform also enables agencies to evaluate and manage their direct response remnant buys with powerful tools such as ROI graphing, mapping and reporting, as well as invoice management.
“StandBuyMedia is a complete platform that directly connects agencies and stations and it is very different from all the other electronic services that have emerged over the last few years,” said Joe Fabiano, Chairman of Media Commerce Systems. “The benefits of StandBuyMedia are that agencies can search for stations meeting the specific demographic requirements of their advertisers and stations don’t have to surrender control of their inventory or rates to a radio automation system or an online auction.”
Media Commerce Systems designs products to fit the media business – not the other way around. StandBuyMedia for Radio is the first of the Media Commerce Systems products to launch. Additional platforms and applications in both remnant and traditional ad sales will be coming soon. Stations and agencies can register at: www.standbuymedia.com to begin using the platform.
Media Commerce Systems will be showing its StandBuyMedia platform at the upcoming RAB Conference, March 16-18 in Orlando
About Media Commerce Systems
Media Commerce Systems (www.mediacommerce.com) provides efficient, dynamic and easy-to-use Internet applications for the entire ad sales process including; the purchase, sale, management and distribution of advertising media inventory. Its platforms interface with existing systems and enable media outlets to market their inventory more efficiently and sell more advertising while allowing agencies to quickly access, evaluate and purchase advertising space. Its specialized applications for media outlets and advertising buyers enable them to conduct business electronically, saving time and increasing their cash flow. Media Commerce Systems is a Bright Sky Holdings (www.brightskyholdings.com) company.
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