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Ad Ops Daily Briefs: March 4 2009

Otilia Otlacan | March 4, 2009

- Jupitermedia Announces Completion of Sale of Jupiterimages to Getty Images and Change of Jupitermedia Name to WebMediaBrands
Jupitermedia Corporation announced that it has completed the previously announced sale of Jupiterimages Corporation (“Jupiterimages”), a wholly-owned subsidiary of Jupitermedia, to Getty Images, Inc. (“Getty Images”) for $96 million in cash, subject to certain post-closing adjustments (the “Sale”).

In connection with the Sale, Jupitermedia terminated its Credit Agreement with KeyBank National Association (“KeyBank) and applied approximately $82 million of the proceeds from the Sale to repay all outstanding indebtedness. Jupitermedia’s existing interest rate swap arrangement with KeyBank will remain outstanding.

- Alliance for the Arts Integrates Online Marketing Campaigns with Lyris
Lyris, Inc., the online marketing expert, announced that Alliance for the Arts is using Lyris HQ to better manage, track and interact with their diverse audiences through targeted email communications.

Alliance for the Arts serves the New York cultural community through research and advocacy and issues cultural guides and calendars for the public. With limited resources spread across the management of three separate online properties (NYC-ARTS.org, NYCkidsARTS.org and AllianceforArts.org), Alliance for the Arts needed a solution that could maximize the reach and effectiveness of each site with the most efficient investment of time and money. Lyris HQ provided the right solution for the organization to better manage and cleanse email lists and send and track weekly email communications to its diverse audiences. They also have future plans to utilize the mobile and social media enhancement features of Lyris HQ.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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