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Archive for March, 2009
Ad Ops Daily Bits: March 31 2009
- Hydrogen Advertising Wins Seattle Show Award Hydrogen’s work for Family Services (www.family-services.org), a Seattle-area non-profit helping King County families achieve self-sufficiency, was designed to raise money and awareness for the organization. The non-traditional campaign featured life-sized cutouts of children, strategically placed in high-traffic Seattle venues, drawing awareness to the plight of homeless families. More [...]
Adlucent Expands Management Team to Support Continued Growth
Company Promotes Jon Armstrong to CEO and Appoints Ashwani Dhar as Senior Vice President Search Engine Strategies New York 2009 AUSTIN, Texas – Adlucent, a leader in performance-based search marketing, announced the appointment of two executives to its management team. The company has promoted Accenture veteran Jon Armstrong to the position of CEO, and appointed [...]
ad pepper media Expands iSense Semantic Ad Network Strategy to the U.S.
U.S. advertisers can now benefit from only true semantic ad network available NEW YORK – ad pepper media, the international online advertising network, announced the expansion to the U.S. of the iSense™ Network, the only ad network offering true semantic placement of display media across more than 3,000 content categories. With its award-winning technology and [...]
ValueClick Media Enhances Targeting with ActiveAds
WESTLAKE VILLAGE, Calif. – ValueClick Media, the performance advertising network division of ValueClick, Inc. (Nasdaq:VCLK), announced the availability of ActiveAdsSM, enabling advertisers to tailor banner ad creative for each consumer. ActiveAdsSM allows marketers to display customized messages in ad creative without the need to develop and manage multiple creative units. Banner ads are dynamically assembled [...]
ContextWeb Announces In-Text Advertising To Increase Revenue Generating Opportunities for Publishers
A succession of emails sent out recently by ContextWeb and signed Karen Trendell announced the launch of an in-text ad platform through ADSDAQ. Initially available in close beta to a limited number of publishers, the platform is scheduled to go live today. What is In-Text Advertising? In-text advertising is a form of contextual advertising where [...]
Ad Ops Daily Bits: March 30 2009
- 12 Tips for More Effective Email Marketing Read them all on the Sazbean blog: http://sazbean.com/2009/03/30/12-tips-for-more-effective-email-marketing/ – Private Jet Terminal Advertising Takes off with Roaring Thunder Media Roaring Thunder Media is the premier provider of display advertising opportunities in private jet terminals. As more individuals opt to fly private – the FAA projects that private [...]
Google Ends AdSense for Video Units, Effective April 2009
1.5 years – this is how long the Google AdSense Video Units survived before succumbing to lack of vision of where video monetization is going, how publishers would use YouTube videos, and what advertisers expect. AdSense Video Units were launched October 2007, with quite some bang. The feature allowed English-language AdSense publishers to add video [...]
IABC Dallas Offers Advice and Networking to Help Communication Professionals During Economic Downturn
DALLAS – Despite a challenging economy and an increasingly competitive job market, professional communicators haven’t lost sight of their career goals. The Dallas chapter of the International Association of Business Communicators (IABC) featured Barbara Gibson, ABC, 2009 IABC Chair, at a member breakfast to talk about the five stages of career progression and how to [...]
Targeted Ads for Terrestrial Television is a Report that Indicates How ‘Old’ TV Can Compete With Cable, Satellite and Online
DUBLIN, Ireland – Research and Markets has announced the addition of the “Targeted Ads for Terrestrial Television” report to their offering. * Service and Business Strategy * MyTV: Key User Features * Google TV Ads * Canoe Ventures and Project Canvas * Commercial Aspects * Ad-targeting Techniques * Market Projection for U.S. and U.K.
MIVA, Inc. to Announce Fourth Quarter and Full Year 2008 Results on March 31, 2009
NEW YORK – MIVA, Inc. (NASDAQ: MIVA), announced it will release its fourth quarter and full year 2008 financial results on Tuesday, March 31, 2009, after the market close. Management will participate in a conference call to discuss the full results on Tuesday, March 31, 2009, at approximately 5:00 p.m. ET. The conference call will [...]
Magazines Still Stoking Consumers’ Fires as AdweekMedia Announces 29th Annual Magazine Hot List
The Economist Retains No. 1 Spot Above Elle and People NEW YORK – Demonstrating the resilience of the printed word and the glossy photograph, AdweekMedia’s highly-anticipated “Hot List”—released today—salutes the publications and creative talents that keep consumers coming back to the newsstands. For the second year in a row, The Economist takes the top spot, [...]
Ad Ops Daily Bits: March 27 2009
- Amazon Sued for Trademark Infringement over PPC Ads on Google According to Wendy Davis for MediaPost, “A company that sells instructional videos and CD-ROMs has sued e-commerce giant Amazon for trademark infringement stemming from ads on Google. The complaint, filed this week by Lakewood, Colo.-based Video Professor, alleges that Amazon uses the phrase “video [...]
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