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Archive for February, 2009
TNS Media Provides Full Analysis of Super Bowl Advertising Campaigns
NEW YORK – TNS Media released its annual post-game analysis of Super Bowl advertising, combining findings on this year’s brand face-offs, including top advertisers, commercial ratings, as well as the online buzz and traction generated by this year’s winners and losers. “The Super Bowl is certainly a unique event because of its ability to command [...]
ChoiceStream Adds Chief Operating Officer Darin Hicks to Manage Growing and Evolving Business
Former Vice President and General Manager at Acxiom Brings Over 16 Years of Experience Leading High-Performance Organizations in Marketing, Software & Technology CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands, including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, announced the appointment of industry veteran Darin Hicks [...]
Ringleader Digital Appoints Rachel Walkden as Senior Vice President of Product Management and Operations
20-Year Industry Veteran Brings Proven Expertise in Wireless and Digital Advertising Markets to Drive Continued Ringleader Digital Growth NEW YORK – Ringleader Digital, the only mobile third-party ad-serving network, announced that Rachel Walkden has joined Ringleader Digital as the company’s Senior Vice President of Product Management and Operations. Walkden brings more than 20 years of [...]
Incisive Media Tracks Legal Technology News and Trends at LegalTech with Onsite Blogging Station and Online Video Interviews
NEW YORK – Incisive Media, parent company to many leading legal technology news and information brands, has expanded its presence at this year’s LegalTech New York conference with an on-site blogging station and online video interviews with leading speakers, attendees and exhibitors at the event. Editors, including Monica Bay, editor in chief of Incisive Media’s [...]
Despite Economy, 68% of Advertising Sales Managers Expect Revenue Increases in 2009
WESTERVILLE, Ohio – Sixty-eight percent of surveyed local advertising sales managers expect at least some revenue growth in 2009. The majority of respondents in the 2009 AdMall Local Advertising Sales Outlook – 35% of managers and 27% of account executives – predict 2009 sales revenue growth of 1 – 5 percent. Setting aside the obvious [...]
Ad Ops Daily Briefs: February 12 2009
- Superbowl-ads.com Names the “Top 10 Super Bowl 2009 Commercials” and Makes Them Available for TV Viewing A new Superbowl-ads.com poll identifies the top 10 ads for Super Bowl 2009, with “Free Doritos” at #1. A special partnership using the GridCast TV service lets viewers watch all the Super Bowl ads on their TVs, using [...]
Ad Networks Quality: Vizi Swamped in Adult and Malware Ads from Oridian, via RightMedia Exchange
Vizi considers filing a criminal complaint against Oridian over bad ads Many of you may have been subjected lately to malware or adult ads, on web sites you would normally not expect any such things. Hell, you may have even sent out angry emails complaining how you were subjected to such ads, causing you either [...]
A Down Radio Ad Market? Not for Everyone. Bid4Spots’ Online Marketplace for Radio Airtime Nearly Doubled in Size in 2008
Strategically Designed Reverse Auction Proves to Be Winning Formula; Advertisers Say Bid4Spots Complements Search by Cost-Effectively Driving Listeners Online ENCINO, Calif. – Video didn’t kill the radio star… and neither will a recession nor a tumbling ad market. During what was a tumultuous year for both radio and advertising, Bid4Spots (www.Bid4Spots.com) said its online marketplace [...]
Super Bowl Ads Viewed More Than 28 Million Times Online since Sunday, According to BayTSP Viral Video Tracking Report
Banned PETA Commercial Ranked No. 13 With More Than Half a Million Views LOS GATOS, Calif. – Commercials aired during Super Bowl XLIII have been watched online more than 28 million times since Sunday and one ad banned from broadcast made the top 20 most popular list, according to a viral video tracking report issued [...]
ChoiceStream’s Drive into Online Advertising Attracts Industry Veterans to Executive Team
Former Yahoo! Chief Data Officer, Yahoo! VP of Advertiser Products, and WPP Executive to Help Guide ChoiceStream’s Expansion into Online Performance Advertising CAMBRIDGE, Mass. – ChoiceStream, the premier personalization service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the addition of former Yahoo! Chief [...]
AMA Houston Chapter to Name Marketer of the Year March 2
Use of Mobile Marketing Subject of Keynote HOUSTON – Houston’s Marketer of the Year (MOTY) will be announced March 2, 2009 by the American Marketing Association Houston Chapter at an evening reception being held at the Alley Theatre. The MOTY is chosen from 33 Houston companies, organizations and institutions that were voted “Best of Category” [...]
Budweiser’s “Fetch” Commercial Captures Top Spot in 7th Annual AOL Super Sunday Ad Poll on FanHouse.com
Heroes “Football” and Budweiser “Horse Love” Rank Second and Third NEW YORK – AOL announced Budweiser “Fetch” is the top-ranked Super Bowl XLIII ad in the 7th Annual AOL Super Sunday Ad Poll. The poll lets viewers watch and vote on their favorite ads at FanHouse.com, http://www.fanhouse.com, AOL’s premier sports site. The poll began shortly [...]
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