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Archive for February, 2009
Break Media and Quantcast Join Forces to Provide Granular Online Video Data to Marketers
New Partnership Provides Deep Insight into Video Viewing Audience LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, announced a relationship with Quantcast that will enable the company to provide detailed audience-based demographic insights to its advertising clients and prospects. Specifically, Break Media will be implementing Quantcast Publisher across their video distribution [...]
FatTail Introduces PageGage Online Ad Sales Optimization Software
Increases Direct Ad Sales and Profitability for Online Publishers WOODLAND HILLS, Calif. – FatTail Inc. announced PageGage, sales optimization software for online publishers that want to maximize online advertising revenue and profits, process more transactions faster and dramatically reduce ad sales and operation costs. PageGage makes it easier for publishers to price, plan and sell [...]
Ad Ops Daily Briefs: February 17 2009
- infoGROUP Reports 4th Quarter and FY2008 Results * Record Revenue of $738.3 Million for the Fiscal Year 2008 – up 7% * Fourth Quarter Revenue of $178.1 Million – down 4% * Debt Reduced from $313 Million to $301 Million * Dividend Eliminated for 2009 to Ensure Accelerated Debt Pay Down * Solid Cash [...]
Leading Advertising Measurement Executive Andrea Mezzasalma Joins TRA Advisory Board
Former TNS Executive to Aid Further Strengthening of Company’s Expansion into New Markets and Initiatives NEW YORK – TRA (http://www.traglobal.com), developer of the only scalable advertising research system that creates intelligent media data by measuring and reporting true ROI accountability and transparency for advertising spend, announced the appointment of Andrea Mezzasalma to its Advisory Board. [...]
EventView Report Confirms Events Play Increasingly Crucial Role in the Marketing Mix
Data shows decision-makers are turning to event marketing to drive purchase behavior and deepen engagement in the face of an intensifying worldwide financial crisis AUBURN HILLS, Mich. & DALLAS – The largest and longest-running annual survey of corporate sales and marketing executives, EventView 2009, reveals that senior sales and marketing executives in North America believe [...]
Clickable Integrates Emerging Google Ad Formats into Newest Version of its Search-Advertising Management Solution
Clickable’s Award-Winning Pay-Per-Click (PPC) Advertising Solution Introduces Bulk Keyword Editing across Networks, Conversion Tracking and Improved Recommendation Engine NEW YORK – To be successful in search advertising, one must be bionic – able to achieve better results in less time, despite growing complexity, tedious analysis and fierce competition. To make advertisers bionic, Clickable introduced the [...]
ValueClick’s AdRx Media Extends Reach with Premium Health Publisher Wins
eMedTV, HealthCastle.com and Hearthstone Communications Join Network WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced it has added three new publishers to its premium health and wellness online advertising network, including eMedTV, HealthCastle.com and Hearthstone Communications. The new publishers join an elite group that already includes Britannica Health, HealthGrades, Healthy.net, Merriam-Webster Medical Dictionary, OrganizedWisdom.com, Wrong [...]
Quattro Wireless Premier Mobile Ad Network Goes Global
Mobile’s Most Trusted Ad Network Begins International Ad Sales and Serving Mobile World Congress 2009 WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), mobile’s trusted ad network, announced a strategic global expansion of its leading premier mobile ad network to Western Europe, Australia, New Zealand, South Africa and Asia. Quattro will now accept Internationally-focused, and country-specific Publishers [...]
Movers Yellow Pages to offer Pay-Per Call for National Advertisers
Movers Yellow Pages helps national companies with Pay-Per Call Program TUCSON, Ariz. – YP Publishing, home of the Movers Yellow Pages, announced the launch of a pay-per call advertising program for national accounts in an attempt to help top national brands remain in the public eye. Historically large companies with a nationwide footprint have purchased [...]
Akamai Reports Fourth Quarter 2008 and Full-Year 2008 Financial Results
CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM) * Fourth quarter revenue grew to $212.6 million, up 8 percent from the prior quarter and 16 percent year-over-year, and annual revenue increased 24 percent year-over-year to $790.9 million * Fourth quarter GAAP net income increased 22 percent quarter-over-quarter to $40.5 million, or $0.22 per diluted share, [...]
Ad Ops Daily Briefs: February 13 2009
- Graceland Unveils 2009 Tourism Ad Campaign Ads Use Humor and a Contemporary Design to Remind Travel Consumers Graceland is a Destination That is Fun for the Whole Family Elvis Presley Enterprises, Inc. (EPE) unveiled a new advertising campaign today for the 2009 tourism season that will highlight Elvis Presley’s Graceland mansion, a National Historic [...]
Marchex Extends Advertisers’ Reach to Mobile Devices through Its Business Profile Pages
Enables Advertisers to Efficiently Reach Mobile Consumers and Measure Performance SEATTLE – Marchex, Inc. (NASDAQ:MCHX), a leading local search and performance advertising company, announced that it has extended its advertisers’ reach to mobile consumers through its Business Profile Pages that are now fully optimized for mobile devices. Marchex’s Business Profile Pages deliver click- and call-based [...]
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