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Archive for February, 2009
Six Psychographic Profiles of Black Women Emerged ATLANTA – 86% of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, “A Profile of Today’s Black Woman”. Advertisers need to re-evaluate their marketing campaigns targeting this important segment. “A Profile of Today’s Black Woman” [...]
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DALLAS & ATLANTA – MarketSphere and TopRight, two leading business consulting firms, formalized a strategic partnership to develop and deliver common solutions to help complex, global companies improve marketing operations and attain competitive advantage in their respective markets. Both firms serve a growing list of Fortune 1000 companies and are considered trusted advisors to companies [...]
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- Rubicon Project: Now Optimizing Over 1 Billion Ads / Day Big congrat to Frank Addante & co: an earlier update on Frank’ Twitter reads: “We broke the 1 billion ad transactions per day mark (30BN/month) at the Rubicon Project yesterday! That’s more than half volume of NASDAQ.“ – Google to Present at the Goldman [...]
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NEW YORK – The entry period for the 14th Annual EPpy™ Awards, which honor the best Web sites presented by media-affiliated companies, is coming to a close midnight on Friday, February 20. Entries are accepted online only at the EPpy™ Awards Web site, www.eppyawards.com. The 2009 edition of the EPpy™ Awards honors the best media [...]
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An earlier comScore message (forgot all about it until now!) announced that comScore Chairman Gian Fulgoni will present a quarterly review of the state of the U.S. online retail economy during a complimentary, live webinar on Thursday, February 19 at 12 p.m. EST. This installment includes an analysis of e-commerce trends through the fourth quarter [...]
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LONDON – Search Engine Strategies London 2009 takes place February 17, 2009 – February 20, 2009 at the Business Design Centre in London. Business Wire is the official news wire for Search Engine Strategies London 2009. Breaking news releases, advisories, photos, and multimedia are available at Tradeshownews.com, Business Wire’s trade show, conference, and event news [...]
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Online Performance Marketing Leader Also Announces the Hiring of Key Staffers Under SVP and GM, Rob Wilson, as Company Expands International Operations LONDON – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced the official opening of its London office. The announcement follows recent news of the company’s successful 2008 performance, impressive [...]
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PARIS – Publicis Groupe (Paris:PUB), the world’s fourth largest advertising company, reports 2008 full-year results. Publicis Groupe CEO Maurice Lévy comments on earnings and outlook. Use these links to watch the video interview in the format of your choice: Windows Media Player: http://www.eurobusinessmedia.com/interviewWmp.php?id_article=407 Flash Player: http://www.eurobusinessmedia.com/interviewFlash.php?id_article=407 Use this link to read the interview transcript: http://www.eurobusinessmedia.com/transcript.php?id_article=407 [...]
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Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ [...]
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Fourth Annual Survey Highlights Valentine’s Day Predictions and Small Business Concerns WALTHAM, Mass. – Constant Contact®, Inc. (NasdaqGM: CTCT), a leading provider of email marketing and online surveys, announced the results of its 2009 U.S. Small Business Valentine’s Day Outlook* survey. This is the fourth consecutive year that Constant Contact has conducted the survey, which [...]
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Christine Churchill and Shelley Ellis to Present “Keyword Research – For Beginners to Experts” to DFW Search Engine Marketing Association DALLAS – On February 19, 2009, Christine Churchill and Shelley Ellis will be speaking to the members of the search marketing community of North Texas at the Renaissance Hotel in Richardson, Texas starting at 6:30 [...]
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The 15th Stanford Accel Symposium Hosted by MediaX Will Feature Thought Leaders From WPP, eBay, Facebook, CNET, Yahoo! and LinkedIn PALO ALTO, Calif. – Accel Partners and Stanford’s MediaX announced their 15th symposium, which will feature unfiltered industry insights and offer the unique opportunity to learn and discuss the impacts of 2008′s dramatic events on [...]
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Video Interview : Publicis Groupe CEO Maurice Lévy Comments on 2008 Full-Year Results and 2009 Outlook
PARIS – Publicis Groupe (Paris:PUB), the world’s fourth largest advertising company, reports 2008 full-year results. Publicis Groupe CEO Maurice Lévy comments on earnings and outlook. Use these links to watch the video interview in the format of your choice: Windows Media Player: http://www.eurobusinessmedia.com/interviewWmp.php?id_article=407 Flash Player: http://www.eurobusinessmedia.com/interviewFlash.php?id_article=407 Use this link to read the interview transcript: http://www.eurobusinessmedia.com/transcript.php?id_article=407 [...]
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