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Archive for February, 2009
Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace
Mobile World Congress 2009 BARCELONA, Spain & REDWOOD SHORES, Calif. – MocoSpace and Smaato, the leading global aggregator for mobile advertising networks, announced a new strategic partnership for mobile advertising. MocoSpace (www.MocoSpace.com) has more than 5 million registered users and 2 billion monthly page views. The US-focused mobile social site was recently ranked No. 1 [...]
AccuStream Research: Online Music Radio Spins 6.6 Bil. Track Play Hours in ’08; Media Spend at $84 Mil.
MARINA, Calif. – Online music radio and track play listening hours increased 37.6% to 6.67 billion in 2008, while in-stream audio sold against ad-supported cumulative hours improved by 46.1% to $74 million over the 12-month frame, according to a comprehensive report published by AccuStream iMedia Research. The report, Online Music Spins and Media Spend: 2003 [...]
Worksmart Media Group Announces Launch of Powerful New Marketing Tool for Internet Emailing – “Video Brochures”
CITY OF INDUSTRY, Calif. – Worksmart Media Group (www.worksmartmediagroup.com) has developed a new way for businesses to stay competitive in a market environment that challenges even the best entrepreneurs. The company has begun to promote custom made Small Format Videos (SFVs), or what they refer to as “Video Brochures” as a way for small- to [...]
PhaseOne Communications Uses Audience Response Forecasting to Fine Tune Advertising Campaigns
Advertising Research Consultants Perfect the Art of Communication Without Pre-testing Respondents LOS ANGELES – PhaseOne Communications, a leading Los Angeles-based research consultancy, defies convention with its unique analytical method that forecasts content effectiveness with pinpoint accuracy to provide improved communications and brand affinity for its clients. In the U.S., organizations spend more than $150 billion [...]
comScore Releases January 2009 U.S. Search Engine Rankings
RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released its monthly comScore qSearch analysis of the U.S. search marketplace. In January 2009, Americans conducted 13.5 billion core searches, a 7-percent gain versus December 2008. January 2009 U.S. Core Search Rankings Google Sites led the U.S. core search market in [...]
India’s Social Networking Market Sees Global Brands Gain Prominence in 2008
Orkut Ranks as the Most Visited Social Networking Site in India, Followed by Facebook RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released a report on the top social networking sites in India, finding that visitation to the site category increased 51 percent from the previous year to more [...]
Social Networking Has Banner Year in France, Growing 45 Percent
French Language Interface Introduction Helps Facebook Surge into Top Position LONDON, U.K. – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released the results of a study of social networking site usage in Europe, with a particular focus on France, based on data from the comScore World Metrix audience measurement service. The [...]
Ad Ops Daily Briefs: February 19 2009
- Lijit Networks, Inc. Enables Anyone to Create and Manage Content Networks Lijit Networks, Inc., a company that provides search-powered applications for individual online publishers and publisher networks, announced the launch of Lijit Content Networks, which are sites built to support self-organized groups of bloggers that write about a common area of interest. Much the [...]
Jivox Launches New Version of Service Making Video Ads More Engaging and Measurable
Jivox 4.0 takes online video advertising to the next level with new performance-driven features, including click-to-action interactivity, sophisticated campaign management dashboards and industry’s first “Engagement Score” San Mateo, California – February 17, 2009 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced general availability of Jivox [...]
Key Advertising Groups Committed to Strong Industry Self-Regulation and the Development of Privacy Guidelines for Online Behavioral Advertising Data Use and Collection
NEW YORK – Four leading marketing and advertising industry associations stated their continuing commitment to work together to develop a cross sector set of privacy principles for online behavioral advertising in order to respond to the challenge issued today by the Federal Trade Commission for comprehensive industry self regulation. The cross-industry group represents the first [...]
PubMatic Offers Ad Networks On Demand International Inventory With Expanded AdFlex Campaign Fulfillment Service
Ad Networks Can Now Access Transparent Publisher Inventory for International Spot Buys or Multiple Campaigns Through PubMatic PALO ALTO, Calif. – PubMatic (www.pubmatic.com), which provides more than 5,500 online publishers with real-time ad optimization, announced AdFlex International, an expanded version of the popular AdFlex campaign fulfillment service that dozens of ad networks have used since [...]
New LeapFish No-Click Search Engine Triples Early Adopter Traffic; Thousands of Advertisers Snap up Keywords
Instant Search Results Appeal to Advertisers and Users Alike PLEASANTON, Calif. – LeapFish.com, the only online search portal to deliver the best of the web in a click-free search, announced that traffic on its fast-growing search aggregator has tripled since the site’s November 2008 launch. The company reports that the LeapFish.com engine has received a [...]
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