Archive for February, 2009

Majority of SoCal Tech Execs See Biz Improvement in 2H 2009

| February 24, 2009 | 0 Comments

According to socalTECH.com Survey, Most See Corporate Spending – Not Government Stimulus – As Driver WESTLAKE VILLAGE, Calif. – In a recent survey of Southern California technology executives, most believe it will take another six months to a year before business conditions will improve, with private company executives slightly more bullish than public companies’ executives. [...]

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Internet.com Announces the Winners of Developer.com Product of the Year Awards

| February 24, 2009 | 0 Comments

NEW YORK – Internet.com, a division of Jupitermedia Corporation (Nasdaq: JUPM), has announced the winners for the Developer.com Product of the Year Awards for 2009. These 2009 awards mark the seventh year for this competition. The winners were nominated and selected by the users of Developer.com (www.developer.com), a leading online information resource dedicated to providing [...]

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Ad Ops Daily Briefs: February 23 2009

| February 23, 2009 | 0 Comments

- Google Executive David DiNucci Joins Infuse Creative to Focus on Entertainment Infuse Creative is pleased to announce that former Google Executive David DiNucci is the new Senior Vice President of Infuse Creative’s entertainment division business development. DiNucci’s extensive Google search and marketing experience for Google entertainment customers gives him a unique perspective on entertainment [...]

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TradeComet.com Files Federal Antitrust Lawsuit against Google

| February 23, 2009 | 0 Comments

Claim Details Google’s Abuse of Market Dominance to Squash Competition NEW YORK – TradeComet.com LLC filed in the United States District Court for the Southern District of New York, a complaint asserting Google violates antitrust laws by eliminating competition and choice. TradeComet was forced to file the lawsuit when Google refused to stop engaging in [...]

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Jivox Introduces Industry’s First “Video Engagement Score” to Measure Online Video Ad Performance-Driven Interactions Beyond Click-Throughs

| February 23, 2009 | 0 Comments

New Metric Measures Multiple Interactions with an Online Video Ad, Compares Performance to Other Online Video Ads in Jivox Publisher Network SAN MATEO, Calif. – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, unveiled a new metric to help advertisers gauge the effectiveness of their online video ads. [...]

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Marketing Moxie – Planning for The Economic Recovery

| February 23, 2009 | 0 Comments

SAN RAFAEL, Calif. – On February 25, SofTECH will offer a presentation on “Marketing Moxie – Planning for The Economic Recovery,” discussed in terms not usually associated with this subject. The speaker will be SofTECH board member Lorne Evje, a Subject Matter Expert in marketing education, strategy, and communication. Lorne will: * Define Moxie and [...]

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Constant Contact Reveals Top 5 Tips for Franchise Marketing in 2009

| February 23, 2009 | 3 Comments

Leader in email marketing identifies proven techniques to help franchise businesses succeed WALTHAM, Mass. – As the franchise industry gears up for the IFA’s 49th Annual Convention to exchange ideas, explore new opportunities and learn about new tools to grow their business, the economic outlook is a common concern. To help franchise businesses overcome these [...]

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The Biggest Gathering of Interactive Advertising Leaders and Newsmakers of 2009 – Be There!

| February 22, 2009 | 0 Comments

Interactive Advertising Bureau Unveils Compelling Agenda For 2009 Annual Meeting “Ecosystem 2.0: Brands Battle Back” WHAT: Leaders of the digital advertising world will gather at the premier interactive advertising newsmaking event of 2009 to grapple with the biggest issues facing the marketing-media value chain. At the top of the agenda: Controversial debate about how brands—agency [...]

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Ad Ops Daily Briefs: February 20 2009

| February 20, 2009 | 0 Comments

- ValueClick Announces Fourth Quarter 2008 Results ValueClick, Inc. (Nasdaq: VCLK) reported financial results for the fourth quarter and fiscal year ended December 31, 2008. Revenue and adjusted-EBITDA1 were above their respective previously-issued guidance ranges. “While macroeconomic headwinds clearly impacted the quarter, ValueClick’s focus on execution allowed us to exceed our revenue and adjusted-EBITDA guidance [...]

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Twitter Profiles List – Ad Operations and Online Advertising

| February 20, 2009 | 27 Comments

Below is a list that is regularly maintained – well, as regularly and accurately as possible – of Twitter accounts related to Ad Operations, Online Advertising, Online Marketing topics. In other words, if you’re interested in the topics discused here at AdOperationsOnline.com, you may want to follow the twits and bits from the accounts listed [...]

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SingTel Selects Comverse HUB Mobile Advertising to Deliver Targeted Ads Based on User Preferences, Interests

| February 20, 2009 | 0 Comments

Centralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels Mobile World Congress 2009 WAKEFIELD, Mass. – SingTel (SES:Z74.SI), Singapore’s largest mobile operator, has selected Comverse HUB Mobile Advertising to provide an advertising service that analyzes subscriber information and location and then delivers ads using multiple media formats and channels. [...]

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2009 Broadband Video Leadership Evening: Building the Road to Profitability

| February 20, 2009 | 0 Comments

VideoNuze Brings Together Top Executives from Comcast, Disney/ABC, Move Networks, MTV Networks and VivaKi to Discuss Future of Broadband Video and Monetization Models Event to Take Place at Hudson Theatre in NYC on March 17 from 6:00pm-9:00pm NEWTON, Ma. & NEW YORK – VideoNuze, the leading online publication for the broadband video industry, announced that [...]

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