Home » Ad & Media Strategies » Sybase 365 Showcases Innovative and Targeted SMS Mobile Advertising Service

Sybase 365 Showcases Innovative and Targeted SMS Mobile Advertising Service

Otilia Otlacan | February 27, 2009

Next Generation SMS Ad Exchange Enables Hyper-targeting, Streamlining and Monetizing SMS-Based Advertising Campaigns
Mobile World Congress 2009
February 16 – 19, Hall 2, Booth 2A15

BARCELONA, Spain – Sybase 365™, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services announced it will preview its new mobile advertising service at the GSMA Mobile World Congress currently underway in Barcelona.

This revolutionary mobile advertising service provides added value for content publishers, advertisers, operators and end-users with dynamic, targeted, ad-funded content across SMS communication channels with MMS to follow later this year. Enterprises can also use the service to self advertise. For example, a bank can insert an SMS ad into its regular account alerts to customers highlighting new products or services.

Sybase 365 SMS Ad Exchange is an innovative new service in the company’s AvantGo Mobile Advertising Services product offering. SMS Ad Exchange offers an easy web-based user interface that connects to the Sybase 365 global messaging operator-grade network. This new service allows advertisers to contact and target end-users with appropriate and relevant advertisements on mobile devices. In addition, SMS Ad Exchange offers easy integration, providing a single source for ads and messages to be combined with other mobile web and WAP solutions.

“This new service allows advertisers to reach an untapped audience in a very targeted way, resulting in higher response rates, and track-able campaign results,” said Michael Kurtzman, Managing Director of AvantGo Mobile Advertising Services for Sybase 365. “Sybase 365 is at the forefront in offering a new level of innovation in mobile advertising. SMS Ad Exchange brings together the entire value chain – publisher, advertiser and operator – and ultimately gives subscribers a great experience.”

To learn more about Sybase 365 SMS Ad Exchange, visit Sybase 365 at

GSMA Mobile World Congress, Barcelona, Spain

February 16 – 19, Hall 2, Booth 2A15

Sybase

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
Otilias website

Share/Save

SingTel Selects Comverse HUB Mobile Advertising to Deliver Targeted Ads Based on User Preferences, Interests Share/SaveCentralized Mobile Advertising Platform Generates New Ad Revenues by Using Multiple Media Formats and Channels Mobile World Congress 2009 WAKEFIELD,...
Mobile Advertising Turns the Corner with Tier-1 Mobile Operators Adopting the Service Share/SaveMOUNTAIN VIEW, Calif. – The ubiquity of mobile services and increasing uptake of various mobile data services and applications have...
Quattro Wireless Premier Mobile Ad Network Goes Global Share/SaveMobile’s Most Trusted Ad Network Begins International Ad Sales and Serving Mobile World Congress 2009 WALTHAM, Mass. – Quattro Wireless...
Economic Downturn Will Create Opportunities for Mobile Advertising, Says Analysys Mason Share/SaveMobile World Congress 2009 BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but...
Smaato Forms Strategic Mobile Advertising Partnership with MocoSpace Share/SaveMobile World Congress 2009 BARCELONA, Spain & REDWOOD SHORES, Calif. – MocoSpace and Smaato, the leading global aggregator for mobile...