Google Ad Manager – February 09 New Release
An earlier email from the folks over in Google Ad Manager announces a new release for the now very popular ad serving platform. There are tons of minor features and fixes, but the most important are:
Save, schedule, and share reports - With the ability to save, schedule, and share reports, you can now easily save any reports that you frequently run, quickly share your reports with your users or advertisers, and schedule your reports to automatically generate and be shared.
Roadblocking – If you have similar creatives from an advertiser and would like them to appear together, now you can with roadblocking. With roadblocking, multiple creatives from the same line item can be synced to serve together on the same page. You’ll find this particularly useful for sponsorship deals.
Free-form targeting – With free-form targeting, you can have thousands of possible targeting values, and no need to define each value ahead of time. When you need to target a specific value, you can simply enter that targeting value into your line item. This was, indeed, a much-awaited one, the missing tool needed to create those special ad packages with the really juicy CPM rates!
Last but not least, the release newsletter reminds us of the Google Debug tool: diagnose why your ads are not serving using the Google Debug tool. To see why an ad isn’t delivering to a specific ad slot, open the debug window, then click Details beside the appropriate ad slot.
Use the line items tab on the orders page to get a quick glance at order readiness, delivery status, and inventory revenue performance. View the color coded delivery bars to easily identify line item pacing information and line items at risk.
More on Google Ad Manager: http://www.google.com/support/admanager/
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Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Operations, Ad Products, Ad Serving, Ad Targeting, Google, Google AdManager, Reporting
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