Ad Ops Daily Briefs: February 27 2009
- What do fourth generation ad networks look like?
Find out from Jeremy Liew’s very concise, yet beautifully explained post here.
- Behavioral Targeting: Privacy Peril or Key to Web Prosperity?
“If behavioral targeting is the key to providing Web users with advertising that’s better tailored to their particular needs and interests–instead of banner ads that they ignore–then what’s the harm to consumers?“, asks Mark Walsh of MediaPost. Read the whole debate on MediaPost.
- Firing SQAD: Data Firm Sets ‘CPM’ As Online Ad Metric
“SQAD’s initiative comes as Madison Avenue is racing to standardize its buying metrics for television, abandoning the decades-old CPP, or cost-per-point (as in TV rating points) metric for spot and local TV buys, and standardizing all local and national TV advertising deals around the CPM.” Joe Mandese explains how the CPM became the standard metric, here.
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Category: Ad Operations, Ad Targeting, Ads by Pricing, Advertising Reports and Studies, Behavioral Targeting, CPM Advertising, Digital Intelligence
