Mojiva and Billing Revolution Partner to Support “Single Click” Purchasing from Mobile Advertisements
Consumer Check Out Now Available with a Single Click on Mobile Phones
Mobile World Congress 2009
Booth # 7A70
BARCELONA, Spain & NEW YORK – Mojiva has added “single-click” purchasing power to advertisements on its powerful mobile ad network, thanks to a new partnership with Billing Revolution, a mobile payments and billing solutions company. Now consumers and merchants can instantly buy what they see in a mobile ad, and advertisers are just one click away from closing the sale.
“This is about moving beyond the application store model, and making every mobile ad a purchasing opportunity for consumers and advertisers. Not just for applications, but for any product, anytime, anywhere,” says Dave Gwozdz, CEO of Mojiva and previously one of the founding team members of DoubleClick. “And by working with Billing Revolution to help advertisers take advantage of impulse buys and eliminate unnecessary steps in the check out process, we’re making it simpler, easier, and more profitable for marketers to leverage the growing mobile Web. This partnership proves that the infrastructure is in place to make mobile commerce a reality. We just needed to bring together market leading technologies to deliver it to advertisers and their customers.”
Mojiva’s secure, single-click, mCommerce-enabled advertisements makes it possible for advertisers’ mobile device customers to make purchases quickly and easily, even if the advertiser doesn’t have its own mobile commerce site. Through Mojiva’s self-service dashboard, advertisers already have the ability to create a simple mobile landing page dedicated to their product or service. Now, under this partnership, Billing Revolution will also give them the opportunity to create a custom, secure check out page that can be linked to any mobile advertisement. And to make purchases simple and easy for consumers, Billing Revolution only requires buyers to input their billing information once. This lets customers instantly make secure, single-click credit card transactions from any Web-enabled mobile phone, without a user name or pin code requirement.
For publishers, Mojiva’s new partnership with Billing Revolution also presents multiple revenue opportunities, including the ability to opt-in and receive compensation for each commerce-enabled ad that runs on the publisher’s mobile Web site. Publishers and advertisers can also gain access to Mojiva and Billing Revolution’s unique conversion reporting capabilities in order to measure the effectiveness of their mobile campaigns.
“Our partnership with Mojiva showcases each company’s focus on bringing exceptional value to the mobile advertising industry, and represents a truly innovative offering,” said Andy Kleitsch, CEO of Billing Revolution. “Mojiva’s focus on delivering enhanced ROI and measurability to advertisers, publishers, and end users is a positive step towards the maturation of the mobile medium.”
Both Mojiva and Billing Revolution are attending Mobile World Congress this week, and will be available to discuss their partnership. To speak with representatives from Mojiva, visit them at Booth #7A70, or contact Kate Berg at 914-399-5016. To speak with Billing Revolution on site at the show, please contact Michael Dulong, senior vice president of business development, at 207-671-6692, or e-mail at mike@billingrevolution.com.
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