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ExactTarget Launches Reseller Partner Program

Otilia Otlacan | February 18, 2009

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Over 500 Reseller Partners Representing More Than 2,000 Organizations Participating in New Program

INDIANAPOLIS – ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announces the launch of the Reseller Partner program. Created to reward and support the over 500 partners that rely on the ExactTarget platform to serve more than 2,000 organizations’ digital marketing needs, ExactTarget is committed to recognizing and promoting its Reseller Partners through this new program.

“We designed our Reseller Partner program on the premise of ‘shared success’ and with the goal of ensuring their clients’ one-to-one marketing success,” said Jim Kreller, ExactTarget’s vice president, channel sales. “We are delighted to reward our loyal Reseller Partners that have invested the time and resources to certify themselves to properly sell, service and provide level-one support for the ExactTarget platform.”

ExactTarget Reseller Partners are categorized into four tiers: Bronze, Silver, Gold and Platinum, with Platinum being the highest tier level. Four partners, Customer Portfolios, Digital Evolution Group, Keymail Marketing and mPath Global, have achieved Platinum Tier status. Partners qualifying for Gold Tier status include Aspen Marketing Services, Conrad Hall & Associates, ClickMail Marketing, CoreRelations Nordic AB, Dovetail Business Solutions, FanMail Marketing, HyperDrive Interactive, Metrics Marketing Group, Mighty Interactive and SpinSix Strategic Marketing Design. Tier status is determined by several factors, including earned certifications, number of active client licenses, sales and growth.

Reseller Partners are eligible for certain rewards based on the tier status achieved. Benefits may include:

* Listing with website link on the ExactTarget Reseller Partner page
* Business plans with potential sales leads
* Discounts on functionality and features to improve clients’ marketing results
* Participation in annual invitation-only product roadmap event
* Press releases
* Speaking engagements
* Price discount on registration for annual Connections User Conference

For more information on joining the Reseller Partner program, please visit http://reseller.exacttarget.com.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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