Home » Archives for February 2009
Archive for February, 2009
Ad Ops Daily Briefs: February 27 2009
- What do fourth generation ad networks look like? Find out from Jeremy Liew’s very concise, yet beautifully explained post here. – Behavioral Targeting: Privacy Peril or Key to Web Prosperity? “If behavioral targeting is the key to providing Web users with advertising that’s better tailored to their particular needs and interests–instead of banner ads [...]
Google Ad Manager – February 09 New Release
An earlier email from the folks over in Google Ad Manager announces a new release for the now very popular ad serving platform. There are tons of minor features and fixes, but the most important are: Save, schedule, and share reports – With the ability to save, schedule, and share reports, you can now easily [...]
Americans’ Online Search Behavior Points to Significant Increase in Personal Financial Turmoil
Searches Using Term ‘Unemployment’ in December Triples versus Year Ago RESTON, VA – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, released an analysis of changes in Americans’ searching behavior resulting from the economic downturn, based on December 2008 data from comScore Marketer, a search intelligence tool. Searches for several terms related [...]
ZestADZ Expands Its Global Reach
CHENNAI, India & LOS ANGELES – ZestADZ (www.ZestADZ.com) a leading performance based mobile advertising network announced that it has started expanding its mobile advertising network to mobile advertisers and publishers in US, Europe, South Africa and in Indonesia. ZestADZ initially was focused at the Asian market. After more than a year of significant growth in [...]
Sybase 365 Showcases Innovative and Targeted SMS Mobile Advertising Service
Next Generation SMS Ad Exchange Enables Hyper-targeting, Streamlining and Monetizing SMS-Based Advertising Campaigns Mobile World Congress 2009 February 16 – 19, Hall 2, Booth 2A15 BARCELONA, Spain – Sybase 365™, a subsidiary of Sybase, Inc. (NYSE:SY), the global leader in mobile messaging services announced it will preview its new mobile advertising service at the GSMA [...]
Ad Ops Daily Briefs: February 26 2009
- Advertising Agency Search Consultant, Hank Blank, Completes the Villeroy & Boch Review Advertising Agency Search Consultant, Hank Blank, recently completed the Villeroy & Boch USA Bath and Wellness Division review. http://www.villeroy-boch.com. Hank Blank is an advertising agency search consultant specializing in identifying advertising, public relations and interactive agencies for clients. He also conducted the [...]
Economic Downturn Will Create Opportunities for Mobile Advertising, Says Analysys Mason
Mobile World Congress 2009 BARCELONA, Spain – Prospects for mobile advertising in 2009 are promising despite the economic downturn, but realism is called for, says Analysys Mason, the global telecoms adviser during Mobile World Congress in Barcelona. The current economic downturn is placing significant pressure on the global advertising market. Consumers will be spending more [...]
LookSmart Appoints New Vice President of Advertising Sales
SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, announced that Gill Brown has joined the company as Vice President of Advertising Sales. Brown most recently served on the sales leadership team of Tribal Fusion. Brown will be based out of LookSmart’s San Francisco headquarters and will report to Sr. Vice [...]
MIVA Direct Adds Live Community Features to ALOT Following Signing of Meebo Agreement
NEW YORK – MIVA Direct, Inc., the toolbar, homepage and content division of digital media and advertising company, MIVA, Inc. (NASDAQ:MIVA), announced the roll out of live community features across its ALOT Toolbar and Homepage products following the signing of a new agreement with Meebo, one of the Web’s fastest growing social media companies. Under [...]
AOL’s MediaGlow Sites Start 2009 with Record Traffic
AOL.com Up 12% in Unique Visitors; More Than 25 MediaGlow Sites Rank in Top Five 25 Sites Rank in Technorati Top 100 NEW YORK – AOL’s MediaGlow publishing division announced its sites saw record growth1 in January, with page views climbing 47% year-over-year to reach 7 billion and total minutes increasing 39% to 4.9 million. [...]
Introducing Yahoo! Mobile – Your Starting Point to the Internet
BARCELONA, Spain – Yahoo! (NASDAQ:YHOO) announced the upcoming launch of its new Yahoo! Mobile service – a highly-personalized mobile starting point to the Internet. Yahoo! Mobile will be available on the mobile Web, as an app developed for the Apple® iPhone™, and as an app developed for smartphones from Nokia®, RIM®, Samsung®, Sony Ericsson® and [...]
Software Reduces Steps Required to Create Measurable Marketing Campaigns
Market2Lead’s New User Interface Combines Ease of Use with Comprehensive Functionality SANTA CLARA, Calif. – Market2Lead, a leading provider of marketing automation software and services, announced a significant advancement in the usability of on-demand marketing automation. The company has released a new user interface for its products that makes creating automated demand generation campaigns faster [...]
Keep in touch!