Archive for January, 2009

Ad Ops Daily Briefs: January 20 2009

| January 20, 2009 | 4 Comments

- SnapTell Announces Martha Stewart Weddings to Feature Interactive Advertisements SnapTell <http://www.snaptell.com>, the leading provider of image recognition-based mobile marketing solutions, announced today that the Winter 2009 issue of Martha Stewart Weddings is enabling marketers to provide interactive or “live” advertisements in the publication. The magazine features more than 200 advertisers giving tips from the [...]

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Super Bowl Shocker: Two Go Daddy Ads Already Approved!

| January 20, 2009 | 1 Comment

Now Go Daddy Asks YOU to Vote Online to Help Decide Which Ad Airs Super Bowl Sunday SCOTTSDALE, Ariz. – Go Daddy has two commercials approved by network censors for one slot in this year’s Super Bowl broadcast, 18-plus days in advance. That’s a Go Daddy first. The big question now, which thirty-second commercial will [...]

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MTV Networks Partners with Panache to Develop and Insert In-Video Advertising Across its Top Web Properties

| January 20, 2009 | 3 Comments

LOS ANGELES – MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), and Panache, the ad-insertion platform for major media and entertainment companies, announced a partnership to deploy Panache’s platform across MTVN’s Web sites. The move will significantly enhance MTVN’s ability to create innovative, engaging and measurable online video ads across sites including MTV.com, [...]

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Annual ChoiceStream Survey Finds Personalized Ads Attract High-Value Customers

| January 20, 2009 | 1 Comment

Biggest Spenders and Most Frequent Shoppers Are More Willing To Click on Ads if Personalized Based on their Tastes and Interests CAMBRIDGE, Mass. – ChoiceStream, the premier recommendations service provider for the world’s largest retail and entertainment brands including Tesco, Overstock.com, Borders, Blockbuster, Yahoo!, and AT&T, today announced the findings of its 2008 Personalization Survey. [...]

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US Based Software Giant Novell Appoints Search Laboratory: Yorkshire Search Engine Marketing Specialists

| January 20, 2009 | 2 Comments

LEEDS, England – One of the world’s largest infrastructure software companies has appointed a Yorkshire-based company to manage its Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) campaigns. Novell, based in Waltham, MA, USA known for its infrastructure software including SUSE® Linux Enterprise, an operating system in use by businesses worldwide, has specific requirements for its [...]

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AOL Announces Expansion of Publishing Unit with the Creation of MediaGlow

| January 20, 2009 | 3 Comments

Plans Include the Development of Over 30 New Sites in 2009 State-of-the-Art MediaGlow Studios Launches in NYC and LA Bill Wilson to Lead New Global Publishing Push NEW YORK – After a year of strong growth for its programming efforts, AOL announced a series of significant developments that will dramatically expand, reposition and monetize its [...]

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Ad Ops Daily Briefs: January 19 2009

| January 19, 2009 | 0 Comments

- Are your FAQs Questions your Customers Actually Ask Frequently? – Sarah Worsham has a few recommendations on that! – Mobile Marketing Association Appoints Mike Wehrs as President and CEO The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced that its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer [...]

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Clear Channel Delivers Unique Opportunities for Advertisers During 2009 Presidential Inauguration

| January 19, 2009 | 3 Comments

WHAT: Several million people will flock to the Washington, D.C. area next week for the 2009 Presidential Inauguration festivities, creating a perfect opportunity for the nation’s top advertisers. And who are they relying on to reach the masses? Clear Channel. With an audience reach that is unparalleled, targeting consumers out-of-home and luring them in with [...]

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Mobile Posse Pledges Double-Digit Response to Your Mobile Ads, or Your Money Back

| January 19, 2009 | 1 Comment

New Sales Promotion Lets Agencies and Brands Trial Idle Screen Mobile Advertising Risk-Free MCLEAN, Va. – Mobile Posse, Inc., a leading provider of content and advertising delivery solutions for mobile, today announced the launch of an innovative sales promotion for agencies and brands looking to extend their advertising campaigns to mobile. Mobile Posse’s “Double-Digits Pledge” [...]

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AdGooroo Releases Q4 Search Engine Advertising Update

| January 19, 2009 | 1 Comment

New Report Presents Q4 Share of Advertisers and Other Performance Data for Google, Microsoft and Yahoo! and Documents Big Gains for Google, Microsoft CHICAGO – A new report released from AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, documents extensive growth in number of active, first-page advertisers for Google and [...]

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Internet2Go Offers One-Day ‘Crash Course’ in Mobile Advertising with Leading Firms

| January 19, 2009 | 2 Comments

Yahoo! keynote headlines one-day event that features real mobile marketing case studies and presentations from Microsoft, JumpTap, AOL, Google and others SAN FRANCISCO – Mobile devices will become the primary Internet access platform for more than 100 million U.S. consumers in the next few years, according to the Pew Foundation*. But the majority of companies [...]

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Google to Announce Fourth Quarter and Fiscal Year 2008 Financial Results

| January 19, 2009 | 2 Comments

MOUNTAIN VIEW, Calif. – Google Inc. (NASDAQ:GOOG) today announced that it will hold its quarterly conference call to discuss fourth quarter and fiscal year 2008 financial results on Thursday, January 22, 2009 at 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time). The live webcast of Google’s earnings conference call can be accessed at http://investor.google.com/webcast.html. The [...]

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