Archive for January, 2009

Business.com Founder & CEO Jake Winebaum Joins Gigya’s Board of Directors

| January 27, 2009 | 3 Comments

Media & Internet Veteran to Guide Leading Widget & Social Technologies Company PALO ALTO, Calif. – Gigya, Inc., the leading widget and content sharing platform for the social web, today announced that Jake Winebaum has joined Gigya’s board of directors. Winebaum was until recently the chief executive officer and founder of Business.com. He is currently [...]

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Ad Ops Daily Briefs: January 26 2009

| January 26, 2009 | 0 Comments

- Advantage Sales and Marketing Announces Transition in Leadership Advantage Sales and Marketing, LLC (ASM) announced a change in its executive leadership with the retirement of President and Chief Operating Officer Mark Meyer later this year. Meyer will spend the next several months transitioning his responsibilities to Chief Strategy Officer, Chris Olivier, named President of [...]

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Tremor Media Selects ADTECH for Ad Serving Solutions

| January 26, 2009 | 1 Comment

NEW YORK – ADTECH announced that it will provide ad serving for Tremor Media, http://www.tremormedia.com, the leading online video advertising network, and provider of the Acudeo Video Monetization Platform. ADTECH, http://www.adtechus.com, a leading provider of ad serving technology, is an independently operated unit within AOL’s Platform-A digital advertising business, http://www.platform-a.com. Tremor Media’s Acudeo technology is [...]

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Google Leads U.S. Search Advertising Market With 76% Market Share, While Yahoo Gains 3% Market Share Annually According to Efficient Frontier Report

| January 26, 2009 | 0 Comments

Despite Recession, Search Advertising Held Value, ROI Was Steady and Retail Sector Saw 9% Spend Increase Annually SUNNYVALE, Calif. – Efficient Frontier, the worldwide leader in Search Engine Marketing (SEM) technology and services, released the U.S. Search Engine Performance Report: Q4 2008. The report, the largest independent research in the search marketing industry, was based [...]

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Akamai Delivers Record Streaming and Web Content During Historic Presidential Inauguration

| January 26, 2009 | 1 Comment

NYTimes.com, Ustream, Viacom, WSJ.com, and other leading network and cable broadcasters among the popular destinations that leveraged Akamai for live Adobe® Flash® streaming of Obama inauguration CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced online traffic statistics associated with live coverage of [...]

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Search Engine Strategies (SES) London Conference & Expo

| January 26, 2009 | 2 Comments

Day 2 to Open with an All Star Roundtable Bringing the Best Minds in Search Together on Stage for the First Time Search Engine Strategies London 2009 LONDON – SES London, the leading global search marketing conference series announced today that a unique roundtable session will open proceedings on day two of the conference. Brett [...]

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Ad Ops Daily Briefs: January 23 2009

| January 23, 2009 | 1 Comment

- StreamSend Delivers “Smart Email Marketing Guidelines for 2009″ StreamSend, a leading email marketing solutions provider, today released guidelines for businesses looking to build and maximize email marketing programs in 2009. These client-tested best practices have helped thousands of organizations cement email as an indispensable marketing strategy. “To make the best of a tough economy, [...]

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PubMatic AdPrice Index Shows Year-over-Year Drop for Online Ad Prices

| January 23, 2009 | 1 Comment

Holiday Ad Sales May Have Prevented Big Drop from Q3 2008 to Q4 2008; Sports, Entertainment and Gaming Sites Gain from Previous Quarter PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, unveiled (www.pubmatic.com/adpriceindex) the PubMatic AdPrice Index for Q4 2008, a quarterly industry-wide measure of [...]

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Giant Realm Launches “Giant Realm Direct” Ad-Serving Solution – Highly-Targeted Campaigns Reach Focused 18 – 34 Year Old Men

| January 23, 2009 | 0 Comments

Niche Marketers Benefit from Advanced Targeting Capabilities and Hands-On Support NEW YORK – Giant Realm, Inc., the rapidly growing online media company reaching millions of 18 – 34 year old men through its publisher group of focused entertainment and gaming communities, announced Giant Realm Direct, a new ad-serving solution that allows advertisers on any budget [...]

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Palm Beach Photographic Centre is Awarded $120,000 Advertising Grant from Google

| January 23, 2009 | 2 Comments

DELRAY BEACH, Fla. – Fatima NeJame, executive director of the world renowned Palm Beach Photographic Centre, today announced that the nonprofit museum and educational center has received a $120,000 advertising grant from Google, Inc. Through this Google Grant, the Photo Centre can advertise its programs, exhibits and services on the Internet, based on a budget [...]

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Quattro Wireless Simplifies Mobile Advertising Planning and Buying for Advertisers and Agencies

| January 23, 2009 | 0 Comments

Quattro’s Mobile Ad Network to Collaborate with Microsoft Advertising to Promote Integrated and Simplified Mobile Advertising Planning WALTHAM, Mass. – Quattro Wireless (www.quattrowireless.com), North America’s premier mobile ad network, announced a strategic relationship with Microsoft Advertising to help advertisers and agencies plan, buy and execute mobile advertising as part of their integrated marketing campaign. Quattro’s [...]

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Ad Ops Daily Briefs: January 22 2009

| January 22, 2009 | 1 Comment

- KickApps Launches App Studio with Integration of Meebo and Yahoo Maps KickApps, the industry’s leading on-demand social media, video player and widget platform, today announced the release of the KickApps App Studio, the next generation of its drag-and-drop Widget and Video Player authoring solution. Users of the web-based KickApps App Studio can create highly [...]

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