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Research and Markets: Media in Canada Includes Detailed Data on Market Size and Segmentation, plus Textual and Graphical Analysis

Otilia Otlacan | January 28, 2009

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DUBLIN, Ireland – Research and Markets has announced the addition of the “Media in Canada” report to their offering.

The Media in Canada industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key trends and competitive landscape, leading companies and demographic information.

Scope

* Contains an executive summary and data on value, volume and/or segmentation
* Provides textual analysis of the industry’s recent performance and future prospects
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Includes a five-year forecast of the industry
* The leading companies are profiled with supporting key financial metrics
* Supported by the key macroeconomic and demographic data affecting the market

Highlights

* Detailed information is included on market size, measured by value and/or volume
* Five forces scorecards provide an accessible yet in depth view of the market’s competitive landscape

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The media industry consists of the advertising, broadcasting & cable TV, publishing and movies & entertainment markets.

The advertising market consists of agencies providing advertising including display advertising services. The market value reflects income of the agencies from such services.

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, licensing (or public donations) and subscriptions.

The publishing market consists of books, newspaper and magazines, and advertising revenues generated in these segments.

The movies & entertainment market includes both producers and distributors of public entertainment formats, such as movies, music and sports. The sports and movie box office sectors have been valued as the revenues received by box offices from total annual admissions. The music and video sectors have been valued using the retail selling price (RSP) of items, such as DVD, VHS and CD.

Key Topics Covered:

* CHAPTER 1 Market Overview
* CHAPTER 2 Market Value
* CHAPTER 3 Market Segmentation I
* CHAPTER 4 Market Segmentation II
* CHAPTER 5 Five Forces Analysis
* CHAPTER 6 Leading Companies
* CHAPTER 7 Market Forecasts
* CHAPTER 8 Macroeconomic Indicators
* CHAPTER 9 Appendix
* LIST OF TABLES
* LIST OF TABLES

Companies Mentioned:

* Canadian Broadcasting Corporation
* Publicis Groupe SA
* Sun-Times Media Group Inc

For more information visit

http://www.researchandmarkets.com/research/7d3cd0/media_in_canada

Source: Datamonitor

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
Otilias website

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