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Air2Web to Power Super Bowl Mobile Marketing Campaign

Otilia Otlacan | January 27, 2009

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Johnsonville Sausage Selects A2W as Mobile Provider

ATLANTA – Air2Web, Inc., a market leader in commercialized text messaging, has been selected to power a text-to-win mobile marketing campaign during the 2009 Super Bowl for Johnsonville Sausage, the number one national brand of brats, Italian sausage, smoked links and breakfast sausage links.

The campaign will run through February 28, 2009 and fans can enter by mailing in an entry form, entering online at www.johnsonville.com/gameday or via SMS on their mobile phone. Fans that enter have the opportunity to win one of three packages sponsored by Johnsonville Sausage and Coleman Outdoor Products.

The Super Bowl is the most watched television event of the year, and Johnsonville Sausage is capitalizing on the event’s high level of visibility for their first foray into mobile. To enter, all fans need to do is text “football” or “gameday” to 48775 on their mobile phone and let the games begin.

“We’re honored to have our leadership in mobile marketing validated by being selected by Johnsonville Sausage to power their 2009 Super Bowl XLIII mobile campaign,” says Curtis Rapp, vice president of sales and marketing for Air2Web.

The campaign will result in ten lucky mobile users winning the Grand Prize of Coleman® Roadtrip® packages that include one Gas Grill LXE, two portable deck chairs, one steel-belted cooler, one blender, and twelve coupons for Johnsonville products. Ten first prizes will also be awarded consisting of one soft-sided cooler and twelve Johnsonville coupons. In addition, one hundred second prizes will be awarded consisting of one hard bottom cooler and four Johnsonville coupons. No purchase is necessary to enter or win and there is a limit of one entry per day per person.

“When we decided we wanted to develop a mobile promotion around the Super Bowl, we looked for mobile marketing providers that had the required technology and the highest level of expertise,” Ron Scherer, National Accounts Manager for Johnsonville, said. “Air2Web was the top contender in both areas and we’ve been extremely pleased with our selection.”

Official rules are available on the Johnsonville Sausage website and in-store at SUPERVALU retail stores including; Albertson’s, Acme, Biggs, Cub Foods, Farm Fresh, Jewel, Shopper’s, Shop ‘N Save and Shaw’s/Star in selected geographic regions.

A comprehensive nationwide consumer support plan includes television ads, online banner ads, ESPN Radio, media tour, FSI drop and POS promotion in January and February.

About Air2Web, Inc.

Launched in 1999, Air2Web helps the world’s biggest and best companies harness the power of mobile to connect with their customers. Over the past 10 years, Air2Web has launched thousands of mobile marketing campaigns and integrated mobile technology into strategic business applications for customer care. Air2Web offers companies the tools and technology to promote products and brands, improve the efficiency of customer service and enable mobile transactions, anytime, anywhere. Air2Web is the trusted mobile resource for some of the largest, most influential brands in the world, including AT&T, Procter & Gamble, WeatherChannel, Starbucks, UPS and many more. For more information on Air2Web, visit www.air2web.com.

About Johnsonville Sausage

Wisconsin-based Johnsonville Sausage is the number one national brand of brats, Italian sausage, smoked-cooked links and fresh breakfast sausage links. Johnsonville Sausage products are available in 27 countries including France, Canada, Mexico, Japan, China and the United States. Johnsonville employs 1,300 members. Each of them takes ownership of product quality to ensure the excellence and “Big Taste” of Johnsonville Sausage. Founded in 1945 by Ralph F. & Alice Stayer, the company remains privately owned today.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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