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Ad Ops Daily Briefs: January 19 2009

Otilia Otlacan | January 19, 2009

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- Are your FAQs Questions your Customers Actually Ask Frequently? – Sarah Worsham has a few recommendations on that!

- Mobile Marketing Association Appoints Mike Wehrs as President and CEO
The Mobile Marketing Association (MMA) (www.mmaglobal.com) announced that its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer (CEO) of the association, effective immediately. In his previous role as Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc., Mr. Wehrs was responsible for the company’s overall mobile business strategy, product strategy, industry and public policy and a key member of the mergers and acquisitions team. As President and CEO of the MMA, Mr. Wehrs will continue to promote its charter to build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide.

- Gannett Offers to Sell Assets of the Tucson Citizen
Gannett Co., Inc. (NYSE:GCI) said it is offering to sell certain assets of the Tucson (AZ) Citizen. If a sale is not completed by March 21, 2009, Gannett said it will have to close the newspaper.
“The Tucson Citizen has been part of Gannett since 1976 and we deeply regret having to take this step. But dramatic changes in our industry combined with the difficult economy – particularly in this region – mean it is no longer viable for our partnership with Lee Enterprises Incorporated to produce two daily newspapers in Tucson,” said Bob Dickey, president of the U.S. Community Publishing division of Gannett. “We applaud the hard work and ongoing efforts of our employees at the newspaper. Their dedication to journalism and to the community of Tucson deserves the highest praise. We hope for a quick and positive response to this offer.”

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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