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TargetSpot Partners with Eight Radio Groups, including Air America and BlogTalkRadio, for Radio Advertising Services

Otilia Otlacan | January 13, 2009

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Nation’s largest internet radio advertising company offers unique end-to-end platform for advertisers; Over 1000 stations nationwide will now use TargetSpot to attract local and national brands for high-impact advertising campaigns

New York (January 13, 2009) – As more online audio providers look to tap into the growing monetary value of their streaming media platforms, TargetSpot, Inc. the nation’s largest internet radio advertising company, announced partnerships with eight new networks, including Air America Media, Millennium Radio, Access 1 Communications, Sandusky Radio, Stephens Media Group, Simmons Media Group, Ocala Broadcasting and BlogTalkRadio.

The eight new additions include national talk radio networks and stations in regions throughout the country.
Air America Media – a nationwide progressive talk radio station
Millennium Radio – a group of 12 stations based in New Jersey
Access.1 Communications – a 10 station group, including WWRL in NYC, and stations in East Texas and Shreveport, LA
Sandusky Radio – a 7 station group, including 4 in Seattle and 3 in Phoenix
Simmons Media Group – 7 stations in Salt Lake City
Stephens Media Group – 3 stations in Rochester, NY
Ocala Broadcasting – 2 stations in Gainesville/Ocala Florida
BlogTalkRadio – a platform which enables individuals, major brands and media partners with the capability of hosting live streamed interactive events which are archived as a podcast.

These latest additions to TargetSpot’s booming roster come on the heels of the company’s recent acquisition of Ronning Lipset Radio in October. The combined company, the largest of any online radio advertising network, represents more than 1000 stations, on more than 50 radio groups and web properties. The network partners include the top tier of internet radio, from large terrestrial broadcasters such as CBS Radio and Entercom, to the big internet pure play properties such as Yahoo, AOL and Live 365, to the best independent stations that have revolutionized internet radio such as Slacker, Big R Radio, 181.fm and 1club.fm.

“With our easy to use platform, hypertargeting capabilities, and inventory on the top stations in the nation, TargetSpot meets that needs of all advertisers,” said TargetSpot CEO Doug Perlson. “The breadth and depth of the new group of stations, from a nationwide issues oriented talk network, to powerful regional players to one of the top online only talk radio platforms, shows that the nation’s radio networks are also aware of the value of their internet radio inventory.”

“TargetSpot’s innovative advertising platform is a great solution to help us maximize the value of our streaming radio network. TargetSpot allows advertisers to connect with and engage our large group of loyal listeners” said Scott Elberg, Chief Operating Officer of Air America Radio.

TargetSpot boasts both the most experienced sales team in internet radio, able to provide in-depth services to large national and regional agencies, and a patent pending technology which allows businesses of all sizes to create, buy and place their own advertising messages on internet radio services.

About TargetSpot
TargetSpot (www.targetspot.com), the leading internet radio advertising network, connects top brands, interactive, network and spot radio advertisers as well as small and local business to the online listeners of more than 50 partners, including CBS Radio, AOL Radio, Entercom, Live 365, Yahoo Music and Nassau Broadcasting. Advertisers can use TargetSpot’s award-winning self-service advertising platform or work with TargetSpot’s full service account management team to create, target (by geography, listening preferences and/or demographics) and deliver high-impact audio and pre-roll video advertising across more than 1000 internet radio properties. Founded in 2007, the company is based in New York City.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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