Ad Ops Daily Briefs: January 5 2009
- Veoh Networks and Axel Springer Ink Strategic International Partnership
Veoh Networks, the world’s most comprehensive Internet Television service, and Axel Springer Digital TV Guide GmbH, a subsidiary of one of the leading European media enterprises Axel Springer AG announced a strategic international partnership that strengthens Veoh’s international footprint, explores integrated content and technology opportunities, and introduces global brands to Veoh’s young and influential audience.
Under the terms of the agreement, Axel Springer will receive sales access to Veoh’s large, highly-engaged user base in Germany as well as access to Veoh’s German-language viewership in other European markets. Veoh will gain the support of one of the Europe’s leading convergent media marketing and sales organizations, Axel Springer Media Impact. In addition, the two companies will look into ways to leverage Axel Springer’s digital television solution “My Personal TV DIGITAL” and Veoh’s proprietary content discovery and recommendations technologies together in the future.
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