Archive for January, 2009

Ad Ops Daily Briefs: January 30 2009

| January 30, 2009 | 0 Comments

- Wyndstorm Corporation Launches Social MicroSites™, a Platform for Rapid Roll-Out of Social Media Marketing Programs Social Networking Conference (Booth number 204) – Wyndstorm Corporation (OTCBB:WYND), a leading provider of end-to-end social media technologies and marketing services, announced today the launch of its Social MicroSites™ product, a platform that enables rapid implementation of social media [...]

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PubMatic Named to Always On’s 2009 “OnMedia 100″ List For Second Year In a Row

| January 30, 2009 | 1 Comment

Honor Reserved for Top 100 Emerging Companies That Are Creating New Opportunities in the Digital Marketing, Branding, Advertising, and Publishing Industries PALO ALTO, Calif. – PubMatic (www.pubmatic.com), an ad revenue optimization company that works with over 5,500 online publishers, is proud to announce being named as a 2009 “OnMedia 100” company for the second year [...]

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TRAFFIQ Marketplace Generates Unprecedented Ad Rates

| January 30, 2009 | 2 Comments

Traffiq Inventory Garners High Advertiser Demand, Generates Higher-Than Industry Average CPMs NEW YORK – TRAFFIQ® – The Premium Advertising Marketplace announced today that fourth quarter ad rates generated through its platform were found to be significantly higher than average CPMs generated through ad networks. New data shows that the average rate for display ad inventory [...]

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The Marketing Toolkit – Thriving in 2009

| January 30, 2009 | 2 Comments

Small & Medium Size Business Event Presented by D/FW American Marketing Association DALLAS – “2008 left a huge scar in the face of the US economy. It doesn’t have to be the same in 2009 for all small and medium size businesses, we should get excited,” says Michael Rose, Principal, Rose Group Marketing. Michael Rose [...]

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The University of San Francisco Prepares New Generation of Interactive Experts With First and Only Internet Marketing Certificate Program Offered 100% Online

| January 30, 2009 | 3 Comments

New Master Certificate Program Equips Professionals and Organizations With the Tools, Tactics and Best Practices of Integrated Online Marketing TAMPA, Fla. – In today’s turbulent economy, companies require more accountability for marketing dollars than ever before – prompting a significant advertising shift from traditional media to an ever-evolving array of interactive strategies that offer immediate, [...]

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Ad Ops Daily Briefs: January 29 2009

| January 29, 2009 | 0 Comments

- HubSpot Announces Landing Page Wizard for Its Internet Marketing System For marketers, the landing page is the place on a site where prospects are captured as leads. A landing page is the page to which a user’s call-to-action link directs, or where the user makes an offer and captures lead information. HubSpot’s Landing Page [...]

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Research and Markets: Media in Japan Includes Textual Analysis Of The Industry’s Recent Performance And Future Prospects

| January 29, 2009 | 1 Comment

DUBLIN, Ireland – Research and Markets has announced the addition of the “Media in Japan” report to their offering. The Media in Japan industry profile is an essential resource for top-level data and analysis covering the media industry. It includes detailed data on market size and segmentation, plus textual and graphical analysis of the key [...]

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Latest Earnings Reports from Google (GOOG) and Microsoft (MSFT) Validate Ad Coverage as Essential Metric for Search Engine Marketing

| January 29, 2009 | 5 Comments

Ad coverage sheds light on future performance of top search engines CHICAGO – On the heels of earnings announcements from Google (Goog) and Microsoft (MSFT), AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, reaffirmed the importance of ad coverage as a critical success metric for leading search engines and serious [...]

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Epic Advertising Posts Strong 2008 and Q4 Gains as Recession-Resistant Marketers Increase Activity, Move to Multi-Platform Online Campaigns

| January 29, 2009 | 0 Comments

Online performance marketing firm sees trend to performance-based campaigns blending brand and direct response on search, display and social media NEW YORK – Epic Advertising (www.epicadvertising.com), the privately-held, New York-based online performance marketing firm, announced strong 2008 results, posting core revenue gains of 29 percent over 2007. The company turned in a healthy 21 percent [...]

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Ai Media Group Acquires Top Marketing and Advertising Veteran as Incoming CEO

| January 29, 2009 | 2 Comments

Ai Media Group is delighted to acquire talented marketing and advertising veteran as new, incoming CEO NEW YORK – Ai Media Group, the innovative search marketing firm based in New York, announces the addition of its new CEO, Andy Fenster. Mr. Fenster’s experience in the marketing and advertising industry includes his previous employment as Vice [...]

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Ad Ops Daily Briefs: January 28 2009

| January 28, 2009 | 0 Comments

- HubSpot Announces Lead Tracking Tool for Its Internet Marketing System HubSpot has announced Lead Tracking and Intelligence for its Internet marketing system, allowing users to track leads’ paths through their sites and capture intelligence about them to help qualify leads and close more sales. HubSpot’s tool tracks detailed information about every visitor to a [...]

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