AdXpose’s Campaign Verification and Optimization Technology Helped MediaCom Optimize Display Ad Campaign for Leading Consumer Electronics Client SEATTLE – Mpire, the market-leading advertising verification and optimization technology company, announced that…
Ad Network Celebrates Highest Fourth Quarter in History; Recognized as a Best Place to Work for Second Consecutive Year NEW YORK – Undertone™ Networks, an online advertising network, announced it…
New Business, Renewals Propel ExactTarget Year-to-Date Performance to Levels Achieved by Few Software as a Service Companies Worldwide INDIANAPOLIS – On-demand email marketing and one-to-one marketing provider ExactTarget announced it…
As technology improves, competition increases for niche market ad revenues CAMBRIDGE, Mass. – An MIT Sloan School of Management professor offers a cautionary note to merchants and others who think…
PSAs encourage kids and parents to get vaccinated WASHINGTON – The U.S. Department of Health and Human Services (HHS), in conjunction with the Ad Council and the Jim Henson Company,…
REDWOOD SHORES, Calif. – Petra Vorsteher, Co-Founder and Executive Vice President of Smaato (http://www.smaato.com), the leading mobile ad optimizer and mobile advertising company, has been named in Mobile Marketer’s inaugural…
Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe’s Premium Publishers LONDON – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, announced the…
BOSTON – Harvard Business Review (www.hbr.org) announced that Justin Fox, an editor at large and business and economics columnist at Time magazine, will be joining the HBR Group as its…
LOS ANGELES – Ace Metrix, the leader in online television advertising analytics, announced the closing of a $6.0 million “B” round of financing, led by Leapfrog Ventures. The new funds…
Holiday Season Spending Up 4 Percent for Season-to-Date, Slightly Outpacing comScore Forecast RESTON, VA – comScore (NASDAQ : SCOR), a leader in measuring the digital world, reported holiday season retail…
