Home » Archives for December 2008
Archive for December, 2008
Agency’s Outsourced Marketing Department Model Connects with Clients SALT LAKE CITY – Sprout Marketing, a next-generation integrated marketing firm, announced the addition of ten new accounts: BYU Broadcasting, CodeBaby, Feel Fit Enterprises, I.T. Now, Mountain Care Pharmacy, Nelson Labs, ONYX Graphics, ProPay, Property Solutions International, and Sundrop Fuels. In light of the current economic struggles, [...]
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With newspaper companies nationwide launching innovative ways to increase revenue and create new value, Gumiyo, the nation’s leading mobile marketing and technology provider, today announced a venture with the Los Angeles Times (www.latimes.com) offering the latest online and mobile technology marketing solutions WOODLAND HILLS, Calif. – With newspaper companies nationwide launching innovative ways to increase [...]
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New Network Enables Advertisers to Target Male Demographic Ages 18-35 at Point of Purchase LOS ANGELES – Channel M, the industry’s leading producer of customized in-store TV networks, announced that through its Money Mart branded stores, Dollar Financial Group, Inc, a subsidiary of Dollar Financial Corporation, the leading international financial services company serving under-banked consumers, [...]
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Best Campaigns Combine Strong Creative with Effective Media Placement for Optimal Impact NEW YORK – Dynamic Logic, a Millward Brown company, announces the most effective online U.S. brand advertising campaigns for the second year. The top campaigns overall were compared to U.S. campaigns that were measured by Dynamic Logic last year. Campaigns are listed in [...]
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Technology Serves as Operating Platform for the World’s Premier Ad Network for Fine and Performing Arts Web Sites BURLINGTON, Mass. – Burst Media, a leading provider of online advertising services, announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services. The Arts Ad Network has [...]
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Results of Time Spent Test will Indicate Optimal Ad Exposure NEW YORK – Lotame, a platform enabling targeted advertising to customizable audiences through social media, announced today that Hill Holliday has selected Lotame to deliver a component of Liberty Mutual’s “Responsibility: What’s Your Policy” corporate branding campaign. During the campaign, Liberty Mutual will conduct a [...]
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DUBLIN, Ireland – Research and Markets has announced the addition of Cutting Edge Information’s new report “Improve Market Research Impact” to their offering. Strengthen Market Research’s Profile and Impact: Tightening markets, generic encroachment, slowing revenue streams and frequent clinical failures have left pharmaceutical companies treading carefully in efforts to find the next profitable drug. Companies [...]
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- Dynamic Marketing Systems Partners with New Jersey Credit Union League to Offer Webinar Series on the Use of Technology to Create Marketing Campaigns Dynamic Marketing Systems (DMS), a provider of Web-enabled marketing resource management solutions, announced it is joining New Jersey Credit Union League (NJCUL) to participate in a Webinar series entitled “Marketing Your [...]
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Next Generation of Yahoo! Mail Provides a More Social and Productive Communication Experience for Consumers, Builds on the Yahoo! Open Strategy SUNNYVALE, Calif. – Continuing the momentum of the Yahoo! Open Strategy (Y!OS), Yahoo! Inc. (Nasdaq:YHOO) introduced enhancements to Yahoo! Mail, providing consumers with a “smarter inbox” experience that will begin rolling out to users [...]
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Greystripe’s GS.Engagement Ads Increase Brand Awareness for Jeep From 9.7% to 20.5% SAN FRANCISCO – Greystripe, the leading rich media advertising platform for mobile, has come out with their third brand lift study in one year, detailing some excellent results for Jeep as an advertiser in their network. The GS.Engagement campaign, which ran from March [...]
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New Ways to Improve and Measure Ad Performance, Heightened Privacy Concerns and Online Video Are Trends to Watch SAN FRANCISCO – 1020 Placecast, the first online advertising solution to target highly sought-after audiences using location-based information across the Web, mobile, Wi-Fi networks and email, announced interactive advertising trends to watch in 2009. Trends to watch [...]
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NEW YORK – For the fourth consecutive year, ABI Research puts a different twist on the traditional December activity of surveying the year just past and speculating about what the new one will bring, with a white paper titled “What’s Isn’t Going to Happen in 2009.” The paper is available for free download from the [...]
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