15-Year Internet Media & Technology Executive Joins Deep Veteran Team
SAN MATEO, Calif. – Teracent Corporation, the leading Dynamic Ad Platform, announced Chip Hall as its Senior Vice President of Sales & Marketing. Mr. Hall had previously been with Yahoo! Inc. in various executive roles, including managing the company’s Global Strategic Partnerships team. His experience includes co-founding Release Software, the first Internet software distribution company, in 1995 after successfully promoting early Internet companies such as Yahoo! and Verisign as a public relations executive. Mr. Hall also sold dynamic e-commerce systems to the Fortune 500 while at Organic Online and later ran Fluid Inc. as Chief Executive Officer.
“Chip was a thought leader for the Yahoo! sales organization, especially in his early vision of marrying dynamic marketing messages to specific audiences,” said Wenda Harris Millard, Co-CEO of Martha Stewart OmniMedia Inc. and former Chief Sales Officer at Yahoo!. “His experience helping Fortune 500 companies understand the idea of dynamically managing their marketing programs is hard to match in the industry. Chip is a great hire for Teracent because he is an expert in the emerging area of dynamic ads and takes the kind of customer-centric approach that creates success.”
Mr. Hall Joins a veteran Teracent team whose backgrounds include Inktomi, Yahoo!, Advertising.com, Efficient Frontier, Oracle, and Novell.
“I am very excited to have Chip join the team because of his deep domain knowledge from years of experience evangelizing the concepts behind dynamic ad optimization,” said Vikas Jha, Teracent founder & CEO. “As one of the early employees at Inktomi, I can appreciate how important the right hires are for a young company, and Chip’s unique mix of entrepreneurial skills are a perfect fit for Teracent’s next phase of growth.”
Mr. Hall has brought on media veteran Christine Neubert as the company’s sales account director. Ms. Neubert has 10 years of digital media experience, including positions at DoubleClick, Viacom, CMP and TheDeal.com.
About Teracent Corporation
Based in San Mateo, CA and founded in 2006, Teracent defines the new standard of display advertising by offering leading marketers the ability to dynamically manage their brand and product/service offers to any customer on a personalized basis. Teracent is funded by New Enterprise Associates (NEA).