November 2008 Publisher Revenue Grew 11x Over January 2008
LOS ANGELES – the Rubicon Project, an advertising technology company focused on global Ad Network Optimization, extends a thank you to its customers and partners for making 2008 a record-breaking year. the Rubicon Project’s approach to ad network optimization is generating millions of dollars each month in new revenue for the 13,000 sites it serves. Customers include top names from the Comscore 500, many of which are running tens to hundreds of individual sites with the Rubicon Project to make more money from their ad space while protecting their brands and saving time.
2008 Re-Cap Video highlights include:
* Frank Addante, CEO and Founder, discusses the company’s platform servicing of 13,000 websites, and what he sees for 2009;
* Mark Douglas, vice president of engineering, highlights technology-driven product innovations in ad quality and scaling to optimize ads for 290M unique users around the globe;
* JT Batson, vice president of publishers, details how the Rubicon Project helped a large media company shift resources from ad network management to direct sales, adding to the publisher’s bottom line;
* Raleigh Harbour, vice president of ad network development, talks about the Web’s largest virtual ad sales force for publishers;
* Success stories from Salon.com, New York Daily News and more.
“The technology offers insightful reporting and data; has not only maintained but improved our overall CPM; saved us real dollars on ad serving costs; and effectively implemented a yield management strategy. the Rubicon Project allows Intellicast to better serve agencies and brands that want to reach our premium audience in more creative ways. Our team is now focused on catering to our highest paying advertisers.” – Josh Iverson, National Sales Director, Intellicast.com
“As a premium publisher that needs to maintain tight control over inventory running through ad networks, being able to manage the context of ads that appear on my site through ad networks is crucial. Working with the Rubicon Project has been a relief. We no longer worry about ad quality affecting our brand or rates, spend hours managing the filtering of new ads or deal with the stress of policing ad networks. We feel safe knowing the Rubicon Project is taking care of it for us and is maximizing revenue without sacrificing any of our standards.” – Andreas Droste, VP Sales & Marketing, Salon.com
“The Rubicon Project’s technology and service operates at such a high level, making Mail.com more money while enabling our team to focus more on serving the needs of direct advertisers, without sacrificing any of our quality standards, that we view them as a true partner as we continue to expand our business.” – Craig Perreault, VP, Products & Monetization, Mail.com
Quote from Frank Addante, CEO of the Rubicon Project
“2008 was our first full year working with web publisher customers and demonstrating the full value of Ad Network Optimization as a complement to internal ad operations efforts. We invested heavily in research and development, building out infrastructure and creating solutions to address our customers’ top concerns around maximizing revenue while protecting their brands. Our unique technology and people-driven approach generated $15 million in new revenue for our customers. In 2009 we’ll continue to innovate and expand the Rubicon Project’s service globally.”
About the Rubicon Project
Based in Los Angeles, the Rubicon Project launched in 2007 on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70-80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $22 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.
The company serves more than 1300 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 15 billion ads each month across more than 300 top ad networks. Reaching more than 290 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks around the world. The unique combination of ad network optimization and Smart Matching™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.
Web sites who Demand More From Unsold Ad Space should visit: http://www.rubiconproject.com.