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Epic Advertising Announces Retirement of Bazaar Advertising Name and Assets

Otilia Otlacan | December 12, 2008

NEW YORK, NY – December 12, 2008 – Epic Advertising (www.EpicAdvertising.com), the New York-based online marketing leader, announced today that the Bazaar Advertising name, business unit and assets have been formally retired. Bazaar Advertising, the former San Francisco-based business unit that offered agency-like Search Engine Marketing services, had a portfolio of a handful of international advertisers which were phased out several months ago.

Epic Advertising continues to hold a strong presence in the Bay Area, with no staff reductions or changes to the current employee base associated with this announcement.

About Epic Advertising: Epic Advertising (www.EpicAdvertising.com) is a global online performance marketing company that provides advertisers with measurable Internet advertising impact. Leveraging proprietary and patent-pending technologies, and the over 38,000 publishers in AzoogleAds, its highly-acclaimed performance ad network, Epic provides its advertising partners with performance and direct response marketing services, search engine marketing, media planning, branded marketing campaigns and a targeted, worldwide online reaction.

A pioneer in both the online performance marketing industry and in Internet advertising integrity assurance and compliance, Epic Advertising brings an intense focus on achieving the highest ROI yield for its advertising partners via transparent Display and Search consumer web traffic. Epic scales its solutions through enormous internet reach, proprietary and patent-pending technology and unparalleled industry expertise.

The company has achieved several industry accolades, including being named an AlwaysOn Global Top 250 Company as one of the top private companies in the world, a comScore top-50 ranking in internet reach (Ad Focus) and a 2008 Inc. 5000 company.

Epic Advertising is headquartered in New York, with offices in San Francisco, Toronto and London. The company is privately held and backed by private equity firms TA Associates and Stripes Group.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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