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Archive for November, 2008
PARIS – Regulatory news: Publicis Groupe (Paris:PUB) announced that it has acquired the Sao Paulo-based leading digital agency Tribal. With nearly one hundred communications specialists, Tribal is one of Brazil’s top independent interactive agencies. This nationally recognized industry leader offers a complete range of in-house services from strategic brand planning to interactive campaigns and advanced [...]
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NEW YORK – MirriAd Limited, the embedded advertising specialist, today announces the appointment of Denny Wilkinson as Chief Operating Officer. He joins MirriAd as the company moves rapidly to exploit its patented technology in markets around the world. MirriAd’s solutions have now been adopted in both Hollywood and Bollywood where it is delivering a new [...]
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NEW YORK – Reportlinker.com announces that a new market research report related to the Advertising industry is available in its catalogue. World Advertising Industry Market Brief The global outlook series on the Advertising Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of [...]
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Companion ads (also called partner ads, or synchronized ads / synchronized banners) are widely used as part of various ad package offerings to agencies and advertisers, and are, perhaps, the most common arrangement to build brand awareness online. They’re commonly created using the reserved key “ptile” in DoubleClick DFP (DART for Publishers), however, there are [...]
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- Former aQuantive CFO M. Wayne Wisehart Joins Marchex Board of Directors Marchex, Inc. (NASDAQ:MCHX), a local search and advertising company, announced the appointment of M. Wayne Wisehart to its Board of Directors, effective November 17, 2008. Wisehart most recently served as the Chief Financial Officer of aQuantive, a leading global digital marketing company, which [...]
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Global Luxury Brands Headline as Launch Advertisers Yuki Yamamura, Japanese Internet Pioneer and Former CEO of DoubleClick Japan and Excite Japan Launches Glam Subsidiary Tokyo, Japan, Silicon Valley, California and New York, New York—November 25, 2008—Glam Media, Inc. (www.GlamMedia.com), pioneer of vertical content networks and recently ranked comScore Media Metrix Top 10 Web property, today [...]
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DUBLIN, Ireland – Research and Markets (http://www.researchandmarkets.com/research/a1a192/snapshots_uk_adver) has announced the addition of the “Snapshots UK Advertising 2008” report to their offering. Snapdatas Snapshots UK Advertising 2008 provides 2007 year-end market size data, with 2008 estimates, 5 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the UK advertising market [...]
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ARRIS, BIAP, BlackArrow and Sigma Systems to Showcase Personalized Television Advertising for Cable and Telecom at Management World Orlando ORLANDO, Fla. – ARRIS, BIAP, BlackArrow and Sigma Systems jointly announced that they have formed an unprecedented group of technology leaders to revolutionize television advertising. The group will demonstrate its cutting-edge Advanced Advertising solution as part [...]
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NEW YORK – A deal struck today between Comcast Networks and MirriAd now means advertisers can get straight to the eyeballs of the consumer with new product and brand placement opportunities available on E!, Style, VERSUS, GOLF CHANNEL and G4. The deal takes advantage of patented technology developed by embedded advertising specialist, MirriAd, and will [...]
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U.S. Presidential Race Drives Americans Online for Election News Halloween and Early Holiday Browsing Boost Traffic to Retail Sites RESTON, VA, November 20, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for October 2008 based on [...]
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Mediaplex is a third party ad serving service – you’re bound to be asked to traffic MediaPlex creatives at some point, so here are the guidelines. Mediaplex tags do not come with macros already inserted, so you will need to insert them yourself: use random numbers (%n) to bust caching and %c count clicks. The [...]
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- A Global Strategic Business Report on Mobile Communications: Providing Market Briefs, Summaries of Research Findings and an Analysis of Regional Dynamics Research and Markets (http://www.researchandmarkets.com/research/449805/mobile_communicati) has announced the addition of the “Mobile Communications – Global Strategic Business Report” report to their offering. The global outlook series on Mobile Communications provides a collection of statistical [...]
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