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Ad Ops Daily Briefs: November 21 2004

Otilia Otlacan | November 21, 2008

- Yahoo! Breaks Audience Record and Wins 2008 Election!
Yahoo! (NASDAQ:YHOO) today released new comScore Media Metrix figures showing that Yahoo! News attracted 7.6 million unique users on Election Day, November 4, the largest single-day audience in online news history. Yahoo!’s Election Day victory caps a banner year for Yahoo!’s media properties, which served as the #1 online destination consumers turned to in the U.S. for major news events including the Election, the Olympics and the financial crisis.
“Yahoo! has established itself as the first place consumers turn to online for major events, and the 2008 Presidential election was no exception,” said Neeraj Khemlani, vice president and general manager of Yahoo! News. “What sets Yahoo! apart from the competition is a holistic approach that brings together the best of Yahoo! regardless of how users access our sites. Whether a user starts on the Yahoo! homepage, accesses information directly through web or mobile search, or goes directly to our news site, the end result is an unmatched user experience for the Internet’s largest audience.”

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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