Home » Ad & Media Strategies » Local.com Integrates Local Business Video Content

Local.com Integrates Local Business Video Content

Otilia Otlacan | November 20, 2008

IRVINE, Calif., November 20, 2008 – Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced the integration of local video ads throughout the Local.com site.

This is the first phase of a longer term strategy by Local.com to capture share in the emerging local video market. The Kelsey Group forecasts that this market will grow to 747,000 video-enabled small and medium-sized businesses and $1.5 billion in revenues by 2012.

The current implementation incorporates geo-targeted video ads from Jivox, an online video advertising service for local businesses. Local.com plans to aggregate geo-targeted video ads from other providers, before ultimately selling video ad units to its growing base of direct Local.com advertisers.

“We believe that video advertising provides consumers with relevant, timely information about local businesses, products and services. It’s natural for video to be integrated into our local search ecosystem over time” said Kim LaFleur, Local.com vice president, product management. “Local video bridges the product gap that exists between businesses that advertise in print, but perhaps don’t have the budget to move to television advertising yet, and unlike TV advertising, ROI is fully trackable. We plan to incorporate additional video capabilities and syndication to our network next year.”

“Jivox video advertising is one of the easiest ways for small businesses to reach local customers online, and partnering with Local.com significantly increases our ability to match advertisers with local consumers on the Web,” said Diaz Nesamoney, founder and CEO of Jivox. “With Jivox, advertisers can precisely target customers in a geographic area and soon based on contextual results, further increasing the effectiveness of their online advertising campaign.”

About Local.com
Local.com (NASDAQ: LOCM) is the largest local search network in the United States. The company uses patented technologies to provide over 19 million consumers each month with the most relevant search results for local businesses, products and services on Local.com and over 700 regional media sites. Businesses can target ready-to-purchase consumers using a variety of advertising products. Local Mobile™ provides local search results to mobile phones and wireless devices. To advertise, visit http://corporate.local.com/advertisewithus or call 1-888-857-6722. For more information visit: www.local.com.

About Jivox
Jivox helps small businesses reach local customers with online video advertising. Jivox provides advertisers with an online, self-service tool to create high-impact video ads using stock footage, images, music or their existing video assets. Jivox ensures high-quality placement of customer ads through the Jivox Publisher Network, a locally focused network of premium publishers that includes hundreds of local TV and radio stations, newspapers, weather and other specialty websites, and offers geographic ad targeting at the city level as well as demographic and contextual targeting. Jivox is a privately held company based in San Mateo, Calif. For more information about Jivox, please visit www.jivox.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

View all posts by Otilia Otlacan
Otilias website

Share/Save

Jivox Helps “Main Street” Stretch Holiday Ad Dollars with Free Online Video Ad Offer Share/SaveOnline video ad company offers $500 of free ad credits with $500 purchase; company adds new holiday-themed, videos, images and...
Local.com to Present at ad:tech New York 2008 Share/SaveIRVINE, Calif. – Local.com Corporation (NASDAQ:LOCM), a leading local search site and network, today announced that the company will be...
Jivox Shares Five Tips for Creating High-Impact Online Video Ads Share/SaveAdvice helps small businesses take advantage of new online video advertising opportunities and produce results on a budget San Mateo,...
Online Video Ad Company Jivox Names Express Employment Professionals Advertiser of the Month Share/SaveJivox targeting capabilities and affordability make online video advertising available for the first time to small business San Mateo, California...
Online Video Ad Company Jivox Grows and Attracts More Financing Share/SaveVideo advertising seems to be booming these days, with more and more platforms being launched or revamped. Video ad products...