Ad Ops Daily Briefs: November 19 2008
- Zoombak Launches Multi-Million Dollar TV Ad Campaign to Establish Leadership in the Personal GPS Locator Category
Zoombak (www.Zoombak.com) today announced the launch of a nationwide television advertising campaign to build brand awareness and educate consumers on the valuable benefits of its Personal GPS Locators. The campaign, titled “Imagine”, demonstrates the broad range of product uses for Zoombak Locators, including keeping track of teen drivers, recovering stolen vehicles, and finding lost pets. The campaign’s strong emotional appeal highlights the peace-of-mind that consumers gain by knowing the location of what matters most.
“As the industry leader, it is up to Zoombak to begin building awareness of the Personal GPS Locator category,” said Simon Buckingham, CEO of Zoombak. “A nationwide, multi-million dollar television campaign was deemed the most effective and efficient way to achieve consumer awareness and provide retail support.”
- AOL Launches Autoblog.com in UK, France and Germany
AOL announced the international expansion of its popular Autoblog.com to France, http://fr.autoblog.com, Germany, http://de.autoblog.com, and the United Kingdom, http://uk.autoblog.com. Part of the Weblogs network, Autoblog.com, http://autoblog.com, is a leading automotive news blog in the U.S. in terms of page views, and attracts 2.2 million monthly unique visitors worldwide, according to the September 2008 comScore Media Metrix Report. Autoblog obsessively covers the auto industry and publishes more than 25 stories a day and thousands of photographs every month.
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