Event addresses strategies to grow sales and reduce expenses in a down economy
OLNEY, Md. – Sales Engine International, a firm specializing in BtoB sales and marketing services, announced that it will offer a free Webinar entitled “Sales Growth in a Down Economy: Strategies to Grow Sales While Lowering Expenses” for BtoB marketing and sales executives on Wednesday, Nov. 19 at 2 p.m. EST.
According to surveys by the eMetrics Marketing Optimization Summit and the Association of National Advertisers, at least one-third of respondents indicated their budgets have been reduced due to the economy. However, now is not the time to pull back on marketing and sales, said Sales Engine International co-founder Mike Vannoy.
“Clearly, we are in a difficult economic cycle, but this is not the time to curl up into fetal position, wait it out, and hope for the best,” said Vannoy. “I’ve been in sales and marketing for over 20 years and have never come across a successful strategy that involves waiting. Now is a time to be bold and smart, ensuring that you maximize your marketing budget and show the ROI for every campaign you execute.”
Frank Candio and Paul Rafferty, also Sales Engine International co-founders, will lead the Webinar and address proven strategies to increase sales while reducing the cost of sales. This includes:
Know your buyer: Recessions expose sales process weaknesses in areas such as market segmentation strategy, product positioning, pricing, and sales operation. Now is a perfect time to reassess and refocus.
Maximize Sales 2.0 technologies: Typical BtoB buyers conduct a significant amount of due diligence online — Google searches, review Web sites, check out customer feedback sites, looks for third party analyses such as analyst recommendations, accesses online demos and archived webinars — to develop a short list of vendors to consider. Marketing strategies and spending should be adjusted accordingly.
Score your leads and measure everything. Lead scoring focuses resources on the right opportunities while nurturing the right accounts, and it provides the analytics to determine the effectiveness and ROI of each marketing campaign.
About Sales Engine International
Sales Engine International provides BtoB corporate sales and marketing executives across the country with a full suite of sales and marketing services — direct marketing programs; lead generation, scoring, and nurturing; sales force optimization; integrated sales tools and campaigns; webinar program development and management; email marketing programs; and more — that help their sales teams to stand out from the competition and access decision makers. The company was founded by three veteran sales executives who previously developed and implemented award-winning sales and marketing programs as senior leaders at Fortune 500 and start-up companies. Sales Engine International is headquartered in Olney, Md. and has offices in St. Louis and Lincroft, N.J. For more information visit www.salesengineintl.com.
