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Boston Marketers Gear Up for Popular Search Engine Marketing (SEM/SEO) Training

Otilia Otlacan | November 12, 2008

Consultants, Designers, and Marketers Gain Actionable Plan for Optimizing Online Marketing
SES Search Engine Marketing Training Workshop 2008

NEW YORK – As companies realize the benefits and accountability of online advertising, more ad dollars are being focused on search engine optimization (SEO) and related initiatives. Each year, thousands of marketers and web developers flock to the popular Search Engine Strategies search engine marketing (SEM) training sessions to learn the latest techniques for excelling in this field.

The next SES Search Engine Marketing Training Workshop takes place on November 6, 2008. The in-depth training sessions are conducted in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions. The full-day event includes the following sessions:

* Optimizing for Universal Search

Learn strategies and tactics for expanding the audience for content through Google News, Yahoo! News, Google Maps, Google Product Search, Technorati, Google Image Search, Flickr, YouTube, Yahoo Video, and a growing variety of other sites.

* Landing Page Testing Hands On: Developing your Action Plan

Changes in landing page efficiency can dramatically improve the profitability of online marketing programs. This fast-paced and practical hands-on training will provide a crash course in landing page optimization and testing and will give attendees a personal action plan tailored to their specific business.

* Advanced Keyword Research

This session will cover the tools available for identifying, researching, and zeroing in on the right keywords for an SEO or PPC campaign. Attendees are encouraged to bring their laptops to this session.

* How to Effectively Use Social Media for Search Marketing Campaigns

Attendees will leave this session with a full understanding of social media and its role in a holistic marketing campaign. This course will address everything from capturing traffic and links, to effectively converting the traffic.

“Consultants, site designers, website owners and in-house marketing professionals will have an opportunity to dig into the most important aspects of online marketing,” said Matt McGowan, Global VP of Marketing for Search Engine Strategies and SearchEngineWatch.com, properties of Incisive Media. “Each year, participants tell us this forum is an ideal way to learn the most relevant skills for ensuring that their online presence pays off.”

Location:
Hilton Boston Back Bay
40 Dalton Street
Boston, MA 02115

Date:
Thursday, November 6, 2008

Training Cost:
Half-day session: $745; full-day session: $1,345

For additional information and to register, visit www.searchenginestrategies.com/training/boston/.

For details on the upcoming SES Chicago, please visit http://www.searchenginestrategies.com/.

About SES

Search Engine Strategies (SES) is the leading global conference series focused on search engine optimization and search engine marketing (SEM). SES, ClickZ, Search Engine Watch, and their associated conference series ClickZ Events are part of the Interactive group of Incisive Media.

About Incisive Media

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include commercial real estate, financial services, legal services, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Real Estate Forum and The American Lawyer, in addition to ClickZ, Search Engine Watch and their associated conference series. For more information, visit www.incisivemedia.com.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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