- Age is a Primary Factor in How Americans Consume Video Entertainment, Says ABI Research
When it comes to viewing TV and video, growth in consumer markets is more limited by consumers’ ability to absorb new usage models and new applications than by limitations of technology, according to a new US consumer survey from ABI Research.
“The willingness to adopt new forms of entertainment delivery is in many cases determined by the age of the consumer,” says ABI Research principal analyst Steve Wilson. “That means that market growth is simply a matter of time.”
- High Growth Reported for the Digital Signage in Europe: Opportunities for Digital out-of-Home Advertising
Reportlinker.com announces that a new market research report related to the Advertising - Marketing industry is available in its catalogue.
The report ‘Digital Signage in Europe: opportunities for digital out-of-home advertising’, produced in partnership with German research company Goldmedia, examines the fast-growing market for digital out-of-home media in Western Europe. Details here.
