Ad Ops Daily Briefs: November 10 2008
- ExactTarget Launches New Salesforce.com Integrated Capabilities for Advanced Marketing Automation at Dreamforce
ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, today launches new marketing automation solutions to help marketers increase their influence on lead nurturing by cultivating deeper relationships with existing customers and new business prospects. With new capabilities that are tightly integrated with Salesforce CRM, the new solutions also minimize the level of interaction that is needed by marketers – saving time and money, and allowing them to focus on nurturing prospects to become converted customers.
Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
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