Gotuit Publishes White Paper: The Currency of Internet Video
www.gotuit.com – Gotuit Jean Sanidas, 781-970-5500 press@gotuit.com Gotuit, a leading provider of video optimization technologies, today announced that it is making available its latest white paper, “The Currency of Internet Video: The Importance of Quality Metadata in Monetizing Internet Video“. A must read for any digital media executive, the paper analyzes the crucial role of metadata in unleashing the full value of video libraries. To be most successful, video publishers must focus on the quality of their metadata, just as they do on the quality of their video and audio.
Topics covered in the white paper include:
- The relationships between metadata and advertising performance, both for in-stream video and on-page banner advertising;
- The ability of metadata to multiply the amount of information in a video search index;
- How the challenging problems of content navigation and discovery can be solved by better application of metadata;
- A comparison of human-authored, scene-based metadata versus automated approaches;
- Specific examples of premium metadata driving superior results.
If you would like to download a copy of the white paper, please visit:
www.gotuit.com/about/pdf/CurrencyOfInternetVideo.pdf
About Gotuit
Gotuit is the leading provider of premium metadata technology which optimizes the value of stored video libraries for professional content publishers. The Company’s patented video metadata management system (VMMS) is an end-to-end system that unleashes the power of the metadata-defined scene to greatly enhance the presentation, discovery, advertising, and profitability of video libraries. Gotuit powers video for leading brands such as Lifetime, Fox, Sports Illustrated, Major League Soccer and more. Founded in 2000, Gotuit is privately held and funded by Highland Capital Partners, Atlas Venture, Motorola and private investors.
For more info
Gotuit – www.gotuit.com
Analyzes Video Metadata’s Impact on Advertising, Video Search, Presentation, and Content Monetization
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Category: Ad & Media Strategies, Ad Operations, Internet Marketing Services, Internet Strategy, Monetization Strategy
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