Ad Ops Daily Briefs: November 7 2008

| November 7, 2008

- AOL Launches Access to Social Networks from New AOL.com
AOL announced a brand new homepage available at http://www.aol.com/newhomepage that will let consumers access multiple social networking services directly from AOL.com, becoming the first major portal to offer direct access to information from major social networking sites. This follows the move last month to provide access to multiple e-mail services from the AOL.com site, and is part of AOL’s ongoing strategy to open its homepage, http://www.aol.com, to outside services and content – offering consumers more customization options.

- interCLICK Provides 2008 Fourth Quarter Guidance For Revenue Growth and Gross Margin Expansion
interCLICK, Inc. (OTCBB: ICLK), the fastest growing ad network in the US(1), announced today that it expects to demonstrate sustained revenue growth and gross margin expansion, reaching new record performance levels. interCLICK expects 2008 fourth quarter revenue to equal or exceed $6.5 million, with gross margins at 31% or better. Recently, interCLICK announced preliminary results for the 2008 third quarter with revenues over $5.7 million, representing a 23% sequential quarterly increase, and gross margin exceeding 30%, compared to 27% in the 2008 second quarter. interCLICK will hold a conference call to discuss the final results at 4:30pmET on Wednesday November 5, 2008 and will at that time offer further specifics on its 2008 fourth quarter and 2009 outlook.

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.
Otilia Otlacan
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Category: Ad & Media Strategies, Ad Networks and Platforms, Ad Ops: Daily Bits, interCLICK, Online Media, Social Media Advertising, Social Networks