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Archive for November, 2008
Ad Ops Daily Briefs: November 28 2008
- Gannett Broadcast Announces Executive Appointments * Ken Tonning will become president and general manager of Gannett’s CBS affiliate WTSP-TV in Tampa-St. Petersburg, FL. Tonning currently is president and general manager of WTLV-TV and WJXX-TV, Gannett’s NBC and ABC stations in Jacksonville, FL. He replaces Sam Rosenwasser who has announced his retirement effective the end [...]
Trulia.com and Placecast Partner to Increase Relevance of Ads With Audience Targeting and Dynamic Messaging
Real Estate Site Offers Advertisers Specifically Targeted Placements and Valuable Returns Using Placecast’s Location-Based Ad Targeting SAN FRANCISCO – As advertisers and publishers seek ways to improve performance to compensate for shrinking budgets, new technologies like location-based advertising provide a means of improving relevance and response rates. Today, leading real estate site, Trulia.com, and interactive [...]
Intermediate, Advanced Search Marketers Learn New Tricks at Search Engine Strategies (SES) Chicago
Search Engine Strategies Chicago 2008 CHICAGO – The 2008 SES Chicago Conference & Expo (http://www.searchenginestrategies.com/chicago) announces a lineup of sessions that cover intermediate-level and advanced tools and strategies to improve campaign performance, optimize website content, and take existing SEO and digital marketing knowledge to the next level. This year’s SES search conference takes place at [...]
VideoEgg Extends Engagement-Based Solution to Mobile
Nikon and Ubisoft Canada First to Leverage VideoEgg’s Cross Platform Solution for Guaranteed Engagement on the iPhone SAN FRANCISCO – VideoEgg, the video and rich media ad network that guarantees brand engagement, introduced AdFramesSM for mobile, a performance-based ad offering that enables advertisers to distribute invitation-based, expandable video or rich media ads to iPhone users. [...]
Ad Ops Daily Briefs: November 27 2008
- ExactTarget Arms Email Marketers With “Ten Things Your C-Suite Must Know About Email Now” ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, announced today the release of a new whitepaper, No Executive Left Behind: Ten Things Your C-Suite Must Know About Email Now. As part of ExactTarget’s new Executive Alert resource [...]
Internet Advertising Revenues in Q3 ’08 at Nearly $5.9 Billion
11% Increase from Q3 ’07, Up Slightly from Q2 ’08 Despite U.S. Economic Woes NEW YORK – The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008, representing an 11 percent increase over the same period in 2007. While double-digit annual [...]
BlackArrow Unveils New Tools to Manage Ad Placement Opportunities in and around on-Demand Video
Standards-Based AdMap Tools Define and Manage Ad Avails; Integrate New Ad Types Easily Without Changes to Media Player Code SAN MATEO, Calif. – BlackArrow, the independent provider of multiplatform advertising systems for viewer-controlled video, today announced BlackArrow AdMaps™, a sophisticated toolset that enables content providers and distributors to easily define and manage ad avails in [...]
iPhone Now the #1 Device Worldwide According to AdMob October 2008 Metrics Report
AdMob Reached More Than 4.5 Million iPhones in October 2008, 1 Out of Every 3 on the Market SAN MATEO, Calif. & LONDON – AdMob, the world’s largest mobile advertising marketplace, announced the iPhone is now the #1 device worldwide, displacing the Motorola RAZR, and in a regional feature focus highlighted traffic from Latin America [...]
Ad Council to Utilize Backchannelmedia TV-to-Internet Click Through
Interactive broadcast TV technology to be utilized in Obesity Prevention, Inspiring Innovation, Adoption and Autism Awareness PSA campaigns BOSTON – Backchannelmedia announced that The Advertising Council is now utilizing Backchannelmedia’s TV-to-Internet Click Through technology to help connect viewing audiences to more information about the issues addressed by the organization’s public service campaigns. The Ad Council [...]
Search Engine Optimization Firm ArteWorks SEO Ranked #1 SEO Site Audit Firm in the World
ArteWorks SEO Has Been Ranked the #1 SEO Site Audit Firm in the World by TopSEOs.com AUSTIN, Texas – ArteWorks SEO at http://www.arteworks.biz has been recognized as the #1 provider of SEO site audits in the world. The SEO company rankings published by TopSEOs is the trusted guide used by those seeking the best in [...]
Ad Ops Daily Briefs: November 26 2008
- New V8® Brand Ads Feature Real Stories of “Super Seniors” The V8® brand is updating its classic “Could’ve Had A V8” advertising campaign with a new twist to motivate people to get more vegetables in their diets. “Long Live Vegetables” features real people, over the age of 60, who all have two things in [...]
Akamai to Take Cost Cutting Measures to Support Continued Investment in Key Areas
CAMBRIDGE, Mass. – Akamai Technologies, Inc. (NASDAQ: AKAM), the leader in powering rich media, dynamic transactions and enterprise applications online, announced today that it will take a restructuring action in the fourth quarter to reduce certain operating costs. The Company expects to use the ongoing savings generated by this action and its continuing cash from [...]
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