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Archive for October, 2008

hawkeye Introduces Klickable TV, Now Users can Click on Web Videos for Links and Information

Otilia Otlacan | October 30, 2008 | 0 Comments

hawkeye, the world’s leading expert on Web 3.0, has introduced Klickable TV, an online video platform that enables users to interact with the content they are viewing. “We’re proud to be partnering with Klickable TV, the leading player that allows users to ‘klick’ on a video to interact with objects, actors and other hotspots overlaid [...]

Ad Ops Daily Briefs: October 29 2009

Otilia Otlacan | October 29, 2008 | 0 Comments

- Marchex Announces Regular Quarterly Dividend for Common Stock Marchex, Inc. (NASDAQ: MCHX), a local search and advertising company, today announced that the company’s Board of Directors has declared a regular quarterly dividend in the amount of $0.02 per share on its common stock. Marchex will pay these dividends on November 17, 2008 to the [...]

New Razorfish Research Consumers Increasingly Using Social Media to Make Buying Decisions

Otilia Otlacan | October 29, 2008 | 0 Comments

Four out of 10 consumers have made a purchase based on advertising they saw on a social media site, and 76 percent welcome advertising on social networks, according to a report published earlier by Razorfish (www.razorfish.com), one of the industry’s largest digital marketing agencies. FEED: The Razorfish Consumer Experience Report can be found at http://feed.razorfish.com. [...]

Jivox Helps “Main Street” Stretch Holiday Ad Dollars with Free Online Video Ad Offer

Otilia Otlacan | October 29, 2008 | 0 Comments

Online video ad company offers $500 of free ad credits with $500 purchase; company adds new holiday-themed, videos, images and audio to its ad creative tool for the holidays San Mateo, California (PRWEB) – October 29, 2008 – Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, today announced [...]

Industry Click Fraud Rate Hovers at 16 Percent for Third Quarter 2008

Otilia Otlacan | October 29, 2008 | 0 Comments

Click Fraud Traffic from Botnets Rises 10 Percent; Botnets Grow to Make Up More than 27 Percent of All Click Fraud AUSTIN, Texas – Click Forensics™, Inc. released industry pay-per-click (PPC) fraud figures for the third quarter 2008 from the search advertising industry’s leading independent click fraud reporting service – the Click Fraud Index™ (www.ClickFraudIndex.com). [...]

Gotuit Announces Integration with DoubleClick, Enabling Superior Content Monetization and Targeted Advertising for Broadband Video Publishers

Otilia Otlacan | October 29, 2008 | 0 Comments

WOBURN, Mass. – Gotuit, a leading provider of video optimization technologies, announced that it has completed an integration with DoubleClick, a division of Google (NSDQ: GOOG) and a premier provider of digital marketing technology and services. This integration enables Gotuit customers to serve video advertising with the DoubleClick In-Stream solution within Gotuit-powered player environments. “Our [...]

LookSmart’s Search Advertising Network Approaches 500 Million Queries per Day Milestone in Q2 2008

Otilia Otlacan | October 29, 2008 | 0 Comments

Search Advertising Network Delivers High Volume of Quality Clicks at a Reasonable Cost SAN FRANCISCO – LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, highlighted metrics that demonstrated the company’s delivery of superior value for search advertisers who seek broad and cost-effective reach for their keyword text advertising campaigns. During this year’s second [...]

AdMob Raises $15.7 Million in Series C Funding to Grow Worldwide Leadership in Mobile Advertising

Otilia Otlacan | October 29, 2008 | 0 Comments

AdMob Triples Number of Ads Served in the Past Year and Expands Network to Include More Than 6,000 Publishers SAN MATEO, Calif. & LONDON – AdMob, the world’s largest and fastest growing mobile advertising marketplace, today announced it has achieved cash flow positive results and secured a new $15.7 million Series C investment round, led [...]

Ad Ops Daily Briefs: October 28 2008

Otilia Otlacan | October 28, 2008 | 0 Comments

- Marchex to Report Third Quarter 2008 Results on November 5 Marchex, Inc., a local search and advertising company, today announced that it will release financial results for its third quarter 2008 ended September 30, 2008 on November 5, 2008, at approximately 4:30 p.m. ET. At that time, Marchex will also post the press release [...]

AOL Adopts Brightcove Platform for Online Video Properties

Otilia Otlacan | October 28, 2008 | 0 Comments

Brightcove & AOL Joint Press Release Partnership Enables AOL to Accelerate Investment in Video Search and Advertising Products CAMBRIDGE, Mass., and NEW YORK, October 28, 2008 – Brightcove Inc. and AOL today announced AOL will adopt Brightcove for online video content management, publishing and video playback throughout the AOL Network. This partnership will combine AOL’s [...]

ValueClick to Announce Third Quarter 2008 Results on October 29

Otilia Otlacan | October 28, 2008 | 0 Comments

WESTLAKE VILLAGE, Calif. – ValueClick, Inc. (Nasdaq:VCLK) announced that it will release its third quarter 2008 financial results on Wednesday, October 29 at approximately 4:05 p.m. ET. At 4:30 p.m. ET, chief executive officer Tom Vadnais and chief financial officer John Pitstick will host a conference call and Webcast to discuss the Company’s results. Analysts [...]

ClickZ 2008 Marketing Excellence Awards Winners Announced; DoubleClick Takes Lion’s Share

Otilia Otlacan | October 28, 2008 | 0 Comments

NEW YORK – The ClickZ Network (www.ClickZ.com), the world’s largest resource for digital marketing news, advice, commentary, and reference, announced the winners of the 2008 ClickZ Interactive Marketing Excellence Awards. Recognizing the technologies and companies that made a positive difference in the online marketing industry in 2008, the ClickZ Marketing Excellence Awards honor the tools [...]