Home » Ad & Media Strategies » BlackArrow to Support IAB’s Digital Video Ad Serving Template (VAST)

BlackArrow to Support IAB’s Digital Video Ad Serving Template (VAST)

Otilia Otlacan | October 30, 2008

NEW YORK – October 30, 2008 – BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, will support the Interactive Advertising Bureau’s (IAB) “Digital Video Ad Serving Template” (VAST), an XML-based solution released earlier today that is designed to standardize communication between video players and ad servers.

BlackArrow’s video advertising system helps video content providers and distributors optimize and enhance ad-supported video programming by enabling them to offer advertisers new ad types, sponsorship packages and campaigns that combine ad units in creative ways to boost brand and product awareness. By supporting VAST, BlackArrow enables its customers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers via the support of third-party ad tags.

BlackArrow is an active participant in the IAB Digital Video Committee, a key contributor to the definition of VAST. By supporting VAST, BlackArrow underscores its commitment to supporting open standards and interoperating with third-party systems.

For more information on the VAST standard, see http://www.iab.net/vast.

About BlackArrow, Inc.
BlackArrow provides multiplatform ad management for viewer-controlled video. The company’s ad-management platform streamlines the complexities of video-based advertising — helping ad agencies reach target audiences, and maximizing new advertising revenues for content providers and distributors. BlackArrow is led by an experienced team of executives from the advertising, television and digital media industries, and is backed by Cisco Systems (Nasdaq: CSCO), Comcast Interactive Capital, Intel Capital (Nasdaq: INTC), Mayfield Fund and Polaris Venture Partners. The company is privately held, with offices in New York City and San Mateo, Calif. http://www.blackarrow.tv

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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