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AdRevenue ’08: First Online Industry Summit Dedicated to Improving Ad Inventory Strategies

Otilia Otlacan | October 30, 2008

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Ad Revenue Optimizer PubMatic Develops Thought Leadership Conference Focused on Increasing the Value of Unsold Inventory Amid Online Advertising Slowdown

PubMatic (www.pubmatic.com), which provides more than 5,000 online publishers with real-time ad optimization, announced AdRevenue ’08 (www.adrevenue08.com), the first conference dedicated entirely to improving the value of ad inventory for online publishers and ad networks. PubMatic, known for recognizing trends in ad network pricing with its AdPrice Index, identified the need for a forum where the most respected names in the online advertising come together to address strategies to maximize industry-wide ad inventory revenue.

During the one-day summit taking place November 14th in San Francisco at the Golden Gate Club, attendees are invited to meet with leading technology entrepreneurs, executives, established media and industry thought leaders from Adify, Avenue A / Razorfish, ContextWeb, Draper Fischer Jurvetson, Forrester Research, Google / DoubleClick, NBC Universal, Quantcast, and other innovators in the industry.

PubMatic executives, along with some of the online advertising industry’s most prominent thought leaders, will deliver unparalleled insight to online publishers, ad networks and exchanges, online advertising analysts and application developers looking to improve their ad revenue.

Forrester Research analyst Barry Parr will open the event with a keynote presentation, “Online Advertising: A Volatile Ecosystem,” which will be followed by multiple expert panels on digital advertising monetization.
Distinguished speakers at AdRevenue ’08 include:

* Adam Gerber, CMO, Quantcast
* Anand Subramanian, CEO, ContextWeb
* Barry Parr, Analyst, Forrester Research
* Brian Morrissey, Digital Editor, Adweek
* Chris Moore, General Partner, Redpoint Ventures
* Geoff Katz, Director of Advertising Services, Avenue A / Razorfish
* Jeff Green, COO, AdECN
* Joe Zawadzki, Founder and CEO, Media Math
* Martin Green, COO, Meebo
* Michael Rubenstein, Director, Ad Exchange, Google, Inc.
* Nick Johnson, VP Digital Media Sales, NBC Universal
* Rajeev Goel, Co-Founder and President, PubMatic
* Russ Fradin, Co-Founder and President, Adify

“In today’s online environment, 70% of ad inventory goes unsold. With the uncertainty of the economy and its possible impact on the digital advertising industry, companies and independent publishers should re-evaluate their ad monetization strategies to ensure maximum yield,” said Rajeev Goel, Co-Founder and President of PubMatic. “As PubMatic continues to evolve and create solutions that support intelligent ad inventory strategies, we are pleased to take part in such an unprecedented event that finally addresses the needs of the industry.”

As identified in PubMatic’s latest AdPrice Index, online ad prices continue to remain stagnant and reflect a weak economy. Never before has the need been so great to address how the online advertising industry can increase ad pricing levels while other segments continue to decline. Tickets are limited, and this is an event no one in the online advertising industry can afford to miss.

To register and view the full conference agenda, please visit: www.adrevenue08.com

What: AdRevenue 2008 – PubMatic’s Conference Dedicated to Improving Unsold Ad Inventory Strategies
When: Friday, November 14, 2008
Where: The Golden Gate Club 135 Fisher Loop San Francisco, CA 94129
For additional venue details and directions click here

About PubMatic
PubMatic provides more than 5,000 web publishers real-time ad optimization, which significantly increases revenue while simplifying ad network management. PubMatic works with hundreds of ad networks and has created thousands of new publisher/ad network relationships. PubMatic is a service of Komli and is venture backed by Draper Fisher Jurvetson, Nexus India Capital, and Helion Ventures. Find out more at www.pubmatic.com

Otilia is the founder and editor of AdOperationsOnline.com, launched in 2008. She currently provides online business consulting through her company, RightFit Media, and blogs about all things online at www.otiliaotlacan.com.

Otilia Otlacan

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